Categories
Work

Which Type of Foil Business Cards Should You Choose

Unique business cards are a necessity in our modern world. Everyone from college students to side hustle bloggers to retirees carries business cards with them so they can connect with others. If you want to stand out and leave a lasting impression, then you need unique cards. One of the best ways to make your card memorable is using foil printing. Which type of foil business cards should you choose, though, and what are the differences? We can answer those questions and help you make your decision. Keep reading to learn more.

Silk Foil

At SilkCards, our silk foil is the classic foil option. You can choose from 36 different color and pattern options that go through a foil and silk printing process. This means your colorful card has all the metallic shine you want with the added professionalism and durability of a silk finish. You can print your entire card with a silk foil finish or elevate a specific element of your card, such as your logo. You can choose multiple colors or patterns or keep the design simple. The only limit is your imagination when it comes to silk foil.

Silk Matte

Maybe you want to elevate your cards without the stereotypically metallic shine. You can order foil business cards with a silk matte finish. The silk matte finish feels smooth and luxurious, but it doesn’t shine like the traditional foil cards we described above. Your cards will still feature a stunning color, and the foil will still appear on them, but it will feel and look different than typical foil business cards. This is another unique option that many professionals love.

Cold Foil

Cold foil gives your card extra shine, the opposite of the silk matte choice. This is an excellent choice for businesses that want luxury and bright aesthetics. You can choose various colors for cold foil, but the lighter the color, the more shine people can see. This makes many people choose silver or gold for their cold foil cards. If you didn’t plan to include silver or gold in your card design, that’s okay. Any light color will shimmer and shine on cold foil business cards.

We asked in the introduction, which type of foil business card should you choose? The differences are easy to spot in our descriptions above, but choosing between them can feel challenging. You should select the foil business card design that best complements your intended card design and business needs. All these options will help you and your business stand out from the competition and make a lasting impression on the recipient.

Categories
Work

The History and Evolution of Business Cards

Today, almost every working professional carries a business card with them. Whether you’re developing a side hustle, climbing the ladder until you’re the CEO, or working somewhere in between, people like to have a way to proclaim who they are and what they do. Business cards have helped people do that for hundreds of years, although we’ve used them differently throughout history. Keep reading to learn about the history and evolution of business cards.

Ancient Visiting Cards

The earliest known form of visiting or calling cards were ceramic tiles ancient Egyptians left behind in temples. These tiles depicted their name and title. While ancient Egyptians did use paper, it was expensive to produce and mostly used by the upper class, so people preferred tiles at the time.

Early Visiting Cards

Our first knowledge of modern visiting cards comes from 15th century China, when people carried cards containing personal and interesting information. Aristocrats usually carried these cards, as it was only upper classes who could afford to send a servant or messenger with their card, signaling that they wanted to meet with someone.

As trade and communication between continents improved, European upper classes learned about these visiting cards and began using them for their own purposes in the 17th century. They decorated the cards as they saw fit, sometimes using gold and fancy calligraphy to further show off their status and importance. These cards were the first impression many of these people made in various relationships, from romantic courtships to business deals, so their cards had to look just right.

Roughly 100 years later, every eligible young lady of status carried a card with her when she went visiting, either to the house of another woman or a potential suitor. Servants in these well-to-do households would offer a card tray when the lady entered the house, and she would lay her card on this tray. They would then take this card to the head of the household, announcing the arrival of the lady. Men of various ages also carried these cards and continued to use them for both personal and business reasons.

Early Trade Cards

Working men often did not carry fancy visiting cards, but they still needed a way to introduce themselves and their business and share information in case a client needed them later. In the 19th century, social visiting cards transformed into trading cards for the working classes. Depending on the role of the man within the workplace, he would have a card with his personal information and the business information on it, or just the business information. The back sides of these cards were often blank so that givers could write directions to the place of the business for the recipients, since formal addresses were uncommon. Wealthier businesses could even afford to print a map on the backs of these cards so that recipients could easily find their way to the store if necessary.

These trade cards were primarily used in cities. Smaller towns, where most people knew each other and their lines of work, saw no need for trade cards, as they already knew the necessary business information and directions.

Modern Business Cards

The Industrial Revolutions, which started in Europe in the 18th and 19th centuries, began breaking down some of the class distinctions and drove many people from small towns into big cities. This breakdown of class distinctions meant that visiting and trade cards belonged to everyone, not just the elite. Since more and more people from small towns moved to unfamiliar big cities for work, cards became a necessary way to get information.

It was during this time that trade and business cards began to meld into what we now recognize as the modern-day business card. People from all walks of life could commission them and hand them out, not just the elite. While some people still use them in social situations so that names and phone numbers couldn’t be lost, they’re called business cards for a reason. Work became one of the most important parts of peoples lives as they struggled with a revolution that changed how people made a living, so using cards for work became more important than using them for social reasons.

During these revolutions, many members of the upper classes were losing their position in society and no longer needed cards for strictly social reasons. As they began working with people from lower classes, the need for professional cards became more prominent. While working people from wealthy families no doubt kept their business cards fancier than working people with less wealth, they were still essentially using the same communication system.

Beyond Paper Cards

Other than those ancient Egyptian tiles, business cards have been made with paper throughout history. Paper is one of the most affordable materials, and since it’s lightweight, people could easily carry it around. However, our lives are not as conducive to paper cards any more. The pockets of our clothes are slimming down for slicker looks, and we carry more rough materials in our pockets and bags, like cell phones and keys. This has required the business card industry to make changes, such as offering business cards made from materials other than paper.

You can now find business cards made from plastic, wood, and metal. These hardier materials undergo similar printing processes but more customization that will help your business cards stand out, just like the gold scripts of early visiting cards. Custom printing is increasingly available for cards of all materials, so you can even include a map like those early trade cards if you want to.

The point of business cards now is to share your business information and make a great first impression. In this way, little has changed since early visiting cards. We continue to announce ourselves, what we do, and what we’re about every time we hand over these cards.

The history and evolution of business cards reminds us that there’s nothing new under the sun. We will always find inspiration somewhere and continue to develop that inspiration as time goes on. If you’ve been inspired by this incredible history, we offer business cards that you’ll love. Our cards are unique and designed to impress, just like your business!

The History and Evolution of Business Cards

Categories
Work

Reasons You Should Choose Plastic Over Paper Business Cards

When you ask someone for their business card, you expect to receive a rectangular piece of white paper that relays their basic business information. Technically, there’s nothing wrong with these business cards. They share the necessary information and slip easily into a pocket, purse, or wallet.

If you really want to stand out, then you need to choose something other than these traditional elements of business cards, including the material they’re printed on. Plastic business cards will help you stand out and provide other benefits. Keep reading to learn the reasons you should choose plastic over paper business cards.

Take Advantage of Strong Durability

Think about how many times you’ve accidentally bent or torn a paper business card. They’re small and light, which makes them easy to drop and crumple. After a few bad experiences, a business card can become impossible to read. You don’t want those accidents happening to your business card and preventing people from reaching you, so invest in plastic cards! Plastic business cards are thin, light, and flexible, but they won’t bend or tear like a paper business card.

Stand Out From the Crowd

As we mentioned above, plastic business cards will help you stand out from the crowd of your competition. They’re novel and unique, and your choice of this card material shows recipients you care about your business and its perception. Prospective business partners and investors will find this extra attention to detail impressive, and potential customers will trust that your business is as unique as your card, drawing them in.

Choose More Design Options

You may think the visual difference between paper and plastic cards is negligible, but plastic cards give you more design options than paper. Even if you invest in high-quality, glossy paper, you still won’t have as many design options as plastic cards. This traces back to the cards’ durability. Since paper cards can easily tear, you can’t get any unique laser-cut designs because they would rip. Plastic cards give you the option for die-cut and laser-cut designs, as well as a glossier finish on the card itself. Colors also appear brighter and richer on plastic than on paper, which will help your card stand out.

You should choose plastic over paper business cards because they are durable, help you stand out from the competition, and offer more design options. If your business wants to take advantage of all these benefits with laser-cut business cards, SilkCards can help. Our plastic cards are a great choice for any business.

Categories
Work

5 Types of Fonts To Consider for Your Business Cards

Designing the perfect business card comes down to choosing the right details. Font is one of the most important aspects because that’s what the recipient will read and refer to later when they need your information. That means choosing the right font is crucial to creating a memorable business card. Keep reading to learn about five types of fonts to consider for your business cards so that they’ll stand out from the competition.

1. Serif Typeface

There are five types of typefaces and serif is one of the most popular, especially for business cards. While you don’t want your business card to look like everyone else’s, there’s a reason so many people love this typeface. It’s easy to read but has a decorative stroke that makes it look formal, which is great for businesses that want to keep their cards serious. Some examples of serif typeface are Times New Roman, Georgia, and Garamond.

2. Sans Serif Typeface

The other popular typeface is sans serif. Sans serif is a slightly more casual version of serif and doesn’t have the same decorative strokes, making it perfect for those who are trying to make their cards look minimalistic. If you want a combination of both, serif makes a great header while sans serif makes a great body. Some examples of sans serif typeface are Helvetica, Arial, and Futura.

3. Display Typeface

Display typeface is true to its name. It’s meant for signs and larger displays. For those hoping to include their logo on their business cards, though, display typeface is a great choice. Using the same font from the logo on your sign will make it more memorable to recipients and recognizable if they’re ever driving past your place of business. Some examples of display typeface are Highway Gothic, Transport, and Clearview.

4. Script Typeface

Script is just another name for cursive fonts, which adds detail to your cards. Cursive fonts look like they’re handwritten. Even though recipients will probably know you didn’t handwrite all your business cards, the extra attention to detail shows them how much you care about your business. Many famous brands also use script typeface, which will make your business look more impressive. Some examples of script typeface are Monarda, Hope Sans, and Tahu.

5. Monospaced Typeface

A monospaced typeface looks like classic typewriter font because each letter takes up the same amount of space, hence the name. This typeface is popular in specific industries, like the movie industry, as well as in technical manuals. If these industries relate to your business, you should consider using this typeface on your cards. Some examples of monospaced typeface are Courier, Monaco, and Consolas.

The five types of fonts to consider for your business cards are serif, sans serif, display, script, and monospaced. With our custom-made business cards, you can use any of these fonts or a combination of them to make your business stand out from the competition.

Categories
Work

Tips for Designing Custom Metal Business Cards

Everyone, whether they work a side hustle or have a job with a big corporation, seems to have a business card. While it’s great that people use their cards to share what they do, the prevalence of similar business cards means that information can easily get lost. Don’t get lost in that business card avalanche. Create and give out something unique, like a metal business card, that people won’t forget and will never let go of. If you’ve already considered getting metal business cards but aren’t sure how to design them, we can help. Keep reading to learn tips for designing custom metal business cards.

Proper Font Size

Using metal for business cards creates a different effect for card recipients when they’re trying to read your information. For this reason, you should choose a proper font size for the shape of the card and the amount of information you have. Depending on the type of engraving, you can print your information on both sides of the card, which should allow you to use a larger font size, which will be easier to read. If you’re not sure how large or small the font should be, ask a professional designer.

Blank Space

Paper cards often leave blank space for recipients to write notes. While the people who receive your metal cards won’t be able to write on them, you can still include blank space in your card’s design. Blank space will make design elements like text blocks and logos easy to read and can even act as a design element. Since metal is stronger than paper, your blank space doesn’t have to be empty space. You can literally cut part of the card away so that the blank space is a gap in the card itself. While this will take away space to print information, it creates a unique and unforgettable design that recipients will love.

Color Options

When most people imagine metal cards, they imagine a typical metallic color, like silver or gold. While there’s nothing wrong with picking these expected colors for your business card, you do have other options to choose from if you want to include your business colors or use color theory to your advantage. The important thing to remember when using color on metal business cards is that the colors may not appear the same as they would on white paper. With that in mind, you can pick any color for your cards.

There are several tips to keep in mind when designing custom metal business cards. The most important design elements to consider are font size, blank space, and color, as these will effect how recipients feel about your card. If you need help putting the right design together for your laser cut metal business cards, reach out to the team at SilkCards. We’re happy to help you create a perfect, unforgettable design.

Categories
Work

Business Card Shapes To Consider for Your Next Order

Business cards are a great way to advertise your business. They fit in anyone’s pocket, wallet, or purse and are easy to reference later when someone needs the services you provide. However, if you get a traditional rectangular business card, it can be hard for people to find your specific card later in a wave of similar cards. Stand out from the crowd by ordering your business cards in a unique design. Keep reading to learn about some unique business card shapes to consider for your next order.

Don’t Be a Square—Order Squares!

The mathematically inclined know that technically, squares are rectangles. Still, square business cards will stand out from their traditional rectangular counterparts, making them a great option for businesses looking for something unique. Squares are fantastic because they can still fit into the fold of a wallet or a breast pocket on a jacket while standing out from the rectangular business cards that may end up in the same space. If your logo design features squares, consider taking it one step further and ordering square business cards too.

Round It Out With Circles

Round out your marketing scheme with unique circular business cards that everyone will be talking about. While some people worry that circular business cards can’t hold as much information as cornered cards, when they’re designed properly, they can fit everything you need. Circular cards are a great idea if your business logo is circular or if you specialize in circular products, such as a cookie bakery or eyeglasses retailer.

They Won’t Be-Leaf This One

Leaf-shaped business cards combine the best features of both rectangular and oval cards while providing a unique shape that consumers won’t be able to be-leaf. With two rounded corners and two pointed ones in the traditional rectangular shape, you’ll be able to fit all the information you need while still providing a card that’s easy to pick from a line-up. Also, leaf-shaped cards fit easily into pockets and wallets without getting confused with traditional rectangular cards.

Custom Cards

For a truly one-of-a-kind card, order die-cut business cards in any design. At Silk Cards, we can use a general die cut or a laser die cut to create almost any business card design that you can imagine. We’ll also check your custom designs for potential problems, such as floating pieces, before printing to ensure that your design gives you exactly what you want without compromising the card.

Squares, circles, leaves, and custom designs are all unique business card shapes to consider for your next order. If you want your business cards—and therefore your business—to stand out from the crowd, you need to order something special that people won’t be able to forget!

Categories
Work

How Foil Accents Can Enhance Your Business Card

Do you want to add pizzazz to your business card? Redesign that boring old white card and create something that will capture the eye. Metallic accents are the latest and greatest in card design trends. Take advantage of all the color and style options available, and use that extra shine to your benefit.

The right business card demonstrates brand value and gives your potential client a taste of what your business is all about. Present yourself as a high-end business owner and let people know that you’re on the cutting edge. With the right color and design elements, a dash of foil can bring your card to the next level.

If you’re still not convinced, let’s look deeper at how foil accents can enhance your business card. Bring your business into the future with the latest business card design technology.

Creating the Perfect First Impression

Have you ever been to a conference or networking event? Everyone hands out business cards like candy and many of them get lost in the shuffle. What’s a better first impression to give a potential client: a piece of white cardstock or an artistic extension of your brand?

When you exchange business cards with somebody else, you have the power to create a lasting connection with the right card. Foil stamping or embossing will catch the light and encourage a second glance. Think of it like lighting: you want to draw attention to what’s important. In the case of your business card, it’s your name and contact information.

Plus, foil adds a touch of luxury. Business cards may well be your most essential marketing material, and you want to display the high quality and attention to detail your business offers. A plain, printed card may do the job, but a dash of foil goes above and beyond. When potential clients see that shiny foil, they see how much you care about every inch of your business.

Extending Your Brand

As we’ve mentioned before, a business card gives your potential client’s the first taste of your brand. What’s your target audience? What does your business aim to do for its valued clients? Demonstrate how much you care about your clients’ experience with an expert touch of foil. That extra sparkle speaks to the quality of your products and services.

Many luxury businesses that cater to a wealthy audience take advantage of foil accents. That shine is reminiscent of precious metals and gems, opulence and high quality. Even if you’re not in the jewelry or luxury car business, that foil tells your potential clients that you represent an upscale, high-class brand.

If you’re in a hurry but still want to make that upscale first impression, let your cards do the talking. Show off your sophistication without saying a word by offering potential clients a smooth, lavish business card with just the right amount of sparkle. If you want to present yourself as a high-end company with quality products and services, a silver foil business card says it all.

Showing Off Your Personality

Foil accents come in various colors—not just silver and gold. Choose from any color of the rainbow to set your high-class business card apart. Use the principles of color theory to match cardstock colors with shades of foil.

Depending on the nature of your business, foil can work to your advantage in many ways. Incorporate that foil into your logo to help it stick out in people’s minds. If your business has a unique and memorable name, print it in the foil color of your choice. (Use a sturdy, legible sans serif font if you decide to go this route. Make the foil an asset, not a liability!)

While silver, gold, and bronze are classic options for foil, dipping into the rainbow offers a glimpse of your personality. Make your favorite color an element of your business card, and you’ll be proud and happy to hand them out.

Starting Conversations

Trading business cards is an old practice and one that comes as second nature to many business owners. It’s often a bit of small talk, a swap of plain cards—and then you both move on to other potential clients. Simple business cards are stark and impersonal, just like the half-hearted conversation accompanying them.

However, if you add a little foil and extra color to your card, the other person is bound to look twice. Perhaps they’ll comment on your innovative design and keep your card at the top of their stack. Whether you choose classic silver or bold pink foil, your card will stand out.

As your conversation partner (and potential client) admires your card, you’ve got a few extra seconds—or minutes!—to pitch your business without feeling rushed. You don’t have to be too “salesy” with that pitch because your card is doing the talking for you.

When your potential client pockets your card and moves on with their day, they’re more likely not to throw it out. Stacks of plain white business cards are difficult to distinguish from one another. Meanwhile, your foil-accented business card will remind them of their pleasant conversation with you. They’re more likely to keep that card and give you a call.

When it comes time to redesign your business cards, forgo the monochrome look and add some shine to your brand-new cards. You’ll be proud to hand them out at your next big networking event or conference, and you’ll stand out among other business owners.

Invest in the perfect first impression now by designing eye-catching cards. Your design-savvy and unique look will benefit you when it comes time to impress potential clients. If you gently accent your business’s name with shiny foil, people are more likely to remember it. Foil borders stand out amongst a crowd of black and white.

There are dozens of unique ways to use foil in your business cards, and you’ve got a range of colors to try out in your design. Remember how foil accents can enhance your business card, and start designing the perfect one with the help of Silk Cards.

How Foil Accents Can Enhance Your Business Card

Categories
Work

The Benefits of Custom Hang Tags for Your Business

The right hang tag on your product can sell it in an instant. No matter what your company does for the community, harness the underrated power of that tag! Read on for the benefits of custom hang tags for your business.

Creative Possibilities

You can design your tag any way you want! Much like we do with our specialty business cards, Silk Cards offers you the opportunity to choose materials, colors, and design options that will make your product pop. Create a printed hang tag that represents your unique brand.

A Source of Information

Next time you walk into a shop, look at their hang tags. They come in a variety of sizes, but the most effective ones hold as much information as a business card. Place your logo, your company name, and other info about the product on the tag for ultimate convenience.

Increases Sales

Add a touch of luxury to your hang tags to demonstrate how valuable your products are. In this way, they can be a powerful marketing tool. Plus, promotional codes and discounts are right at home on a custom tag. Customers will be more likely to buy if there’s a great deal right in front of them, especially if the promo is for one day only!

Demonstrates the Brand

There is a marked difference between a simple white paper tag and a cardstock hang tag with high-quality printing. The latter projects a much more professional, upscale image. Customers want to purchase products that will last, and what demonstrates a lasting product more than a sturdy tag?

When you invest in customized hang tags for your business, you begin a powerful marketing strategy to bring in returning customers. Think of hang tags like business cards, and express your creativity and confidence in your brand. The benefits of custom hang tags for your business are many and varied; if you want a steady customer base that remains loyal to your business, hang those tags.

 

Categories
Work

Ways To Add Elegance to Your Business Cards

Every time you attend a conference or networking event, you probably walk away with a thick stack of other people’s business cards. Those other people do, too. And unfortunately, most of the cards end up tossed out within a week. Don’t let your card get lost in the shuffle! Here are some ways to add elegance to your business cards and make them stand out.

Choose Classic Colors

What type of business are you in? What impression do you want to leave? Some businesses like to get a little zany with their designs. Daycare centers and entertainment companies can be examples of this. But if pink cardstock and funky fonts don’t represent you, go for more understated shades that still stand out. Deep jewel tones like burgundy and emerald will pop in a sea of white cards. (Don’t discount white completely, though! Light neutrals can elevate a creative design.)

Center Your Information

Plain business cards follow a pretty basic format. It’s clear and effective but doesn’t catch the eye. Keep your contact information front and center, and choose fonts that are clear and readable. If your phone number is in teeny-tiny text in a corner or your company’s name gets lost in a complicated design, then people will be less likely to contact you.

Catch the Light

A little sparkle is a surefire way to grab a potential client’s attention. When they shuffle through those business cards after the conference, they’ll notice when a card shines—literally. Silk Cards offers foil-embossed business cards that have a raised texture and a brilliant finish. Silver or gold foil pops against a white card and adds elegance to darker cardstock.

Create Simple Designs

Consult a graphic designer when putting together your business card. If you don’t have a logo yet, then you should design one that’s easy to recognize and not too complex. Avoid cluttering your card with intricate motifs; your logo should fit in the center or corner of your card. A simple, crisp, legible business card gives off a competent first impression.

When creating a business card, you should think of it as an introduction. You can’t take back a first impression, so get it right! These ways to add elegance to your business cards will get you on the path to success, and your creativity and the uniqueness of your business will keep you going.

Categories
Work

6 Unconventional Business Card Materials To Try

How many networking events have you been to recently? Exchanging business cards is a longtime tradition at conferences and networking meetings, but sometimes you end up with a stack of boring, off-white cards at the end. What’s so special about plain old cardstock? It gets the job done, but you can do better with your own cards.

Think about what your business does and what you represent. Off-white cardstock may not communicate your objectives clearly. Think outside the box, and don’t limit yourself to paper! Make your business card an item of value. Make it do something for your prospective client or customer. Start by peeking at these unconventional business card materials to try for inspiration. You may find the perfect material here.

Cork

A cork business “card” with some heft to it is harder to throw away than a simple paper card, and that’s what you want. Keep your contact information in front of people by making it something they can use again.

Many craft breweries have taken to handing out cork coasters as business cards. It’s creative, relevant to their business, and useful around the house. Plus, cork is resistant to moisture, so you don’t have to worry about your info getting soggy.

Cork is a perfect material choice for some businesses but not others. Your accounting firm may not need a coaster as a business card. But if you run a winery, brewery, or any other establishment that serves drinks, cork may be just the material for you.

Wood

For a smooth, all-natural approach, wooden business cards can make a lasting impression. If your business is more “crunchy” and focused on environmental consciousness, an unfussy wooden card will catch potential clients’ attention.

There are different types of wood that will give your card a different feel, just like paper or plastic. Birchwood is soft and light in your hands, while walnut is more robust and weightier. When choosing wood for a business card or token, hold each type in your hand and see how it feels.

Wooden business cards also offer more versatility than cardstock. You can get more creative with cutouts around your logo to make it really pop.

Metal

For a card with some real heft to it, look into engraved or laser-cut metal business cards. Much like with wood, you can get creative and intricate with cutouts in a way you couldn’t with cardstock. Silk Cards specializes in metal cards; our experts can advise you on how to best utilize the material.

Plus, with the sturdiness of metal, you can turn your business card into—you guessed it—something your potential client can use again and again. Engrave the bottom of the card to create a little ruler. Cut a piece out of the side to offer a handy bottle opener or a bookmark. Drill a hole in the corner so your potential client can keep your business card on their key ring. The toughness and durability of metal open you up to creative and multipurpose designs.

Rubber

Rubber is certainly a novelty material, but one that can be extremely effective for the right business. If you and your company pride yourselves in being a little silly, hand out some stretchy business cards at your next conference or event.

There are two main routes you can take with this material. Use some thicker rubber for classic business-card-shaped cards, and print your info on the card while it’s all stretched out. The text will look smushed when you first give it to the person, but when they stretch it out, they’ll be able to read everything perfectly!

If you’re looking for an extra dash of fun, though, print your contact information on a blown-up balloon—then deflate it. The same principle applies: your potential client will have to blow up the balloon to read your info, and they’ll remember your lighthearted approach. Especially if you’re in the party-planning business, a strategic balloon can pull in lots of new clients.

Food

Tickle your potential clients’ taste buds with contact information printed on sugar cookies or edible wafer paper. No need to worry about piping out your email address in icing; plenty of edible inks and papers on the market will keep your info looking crisp. Encourage potential clients to take photos of your delicious card before consuming or have several non-edible options on hand.

Consumable business cards may seem counterintuitive—they won’t be able to keep that card with them!—but they’re also an extremely effective marketing tool. If you’re starting up a baking business and hoping to sell intricate, detailed cookies and cakes, an edible business card shows off your skill. When you take the time to transform your business card into a completely edible item, you demonstrate attention to detail and care for your customers. People who order baked goods from you can expect a professional finish.

Fabric

You may think of a fabric business card as flimsy and easy to lose, but it all depends on the type of fabric and the design you’re using. Fabric can be a soft and enticing material for your contact information.

Scrap fabric is a great option for businesses focused on eco-friendliness and reducing waste. Sandwich a piece of recycled paper in between two pieces of scrap fabric; the paper will add heft and structure. Stitch these layered cards together yourself and center your information on a piece of cardstock affixed to the front. Don’t use more paper than you need—make the soft fabric the star of the show.

Fabric cards aren’t the most practical for every business. However, for an eco-friendly and personal touch, soft business cards made of recycled fabric and paper will stick in a potential client’s mind. You’re putting your money where your mouth is by reusing and upcycling.

When it’s time to design (or redesign) business cards for your company or side hustle, think outside the cardstock box. Make your card a unique piece that potential clients can use for other purposes, and ensure it aligns with your company’s vision and objectives. Don’t let your information get lost in stacks of plain white cards! Peruse these unconventional business card materials to try and take inspiration from these ideas.

6 Unconventional Business Card Materials To Try

Categories
Work

The Importance of Business Cards in Every Life

If you’re a tech type always connected to your phone, you may balk at the idea of keeping physical business cards on you. However, a card can be highly useful in even the most informal networking situations. A unique feel and appealing design can cement you in people’s memories. Learn the importance of business cards in every life and browse Silk Cards for our unique materials and design options.

They’re Easy

Oftentimes, when people without business cards meet someone they’d like to connect with, the two stand there with their phones messing with social media to find one another. Why spend time trading handles with someone when you can hand them all your info in two seconds? Business cards are perfect for professionals on the go.

They Lend a Personal Touch

A sleek specialty business card is a crucial part of your first impression. Create a card that communicates who you are as a person. Creamy cardstock or bold metal? Deep red or off-white? Leave the people you meet with a positive and personal reminder to get back in touch with you.

They’re Versatile

Business cards aren’t just for business owners. If you’re a recent college grad looking for your first job, a neat little card with your basic contact information can help you get connected. Do you just like to meet people and make connections? Avoid scrawling your info on the back of a napkin by having a card already on you.

They’re Timeless

We’re squarely in the 2020s now, and people are still exchanging physical business cards. Technology’s not going to squash them anytime soon, so don’t worry about people throwing out your card in favor of social media solutions. Print up some business cards that speak to your personality and keep a few with you when you’re out and about.

You don’t need to own a business to have business cards of your own. Think of them as marketing for you as a person! You never know when you’ll make a connection with someone and need to give them your info in a flash. Business cards do so with style and class. Keep in mind the importance of business cards in every life as you decide whether to print up your own.

Categories
Work

Tips From Experts: Effectively Designing Your Business Logo

Your business deserves only the best marketing materials and business cards. Those cards are a powerful tool to garner clients and inspire interest in what your company does! A well-designed logo on your card can keep that interest, especially if it’s memorable. Follow a little expert advice on effectively designing your business logo and your cards will stand out among the rest.

Hire a Designer

You may have an idea of what you want your logo to look like, but can you execute that design on your own? For a crisp, professional finish, hire a talented graphic designer. Show them your logo ideas and work with them on how to make that design pop on your business card.

Identify Your Motive

What do you want this logo to do for your company? Obviously, you want it to stick in people’s memories and drive traffic to your business, but what effect do you want that logo to have? Brainstorm with your graphic designer and your colleagues. Think about your brand’s identity and personality, and experiment with logos that get that message across.

Know the Principles

A high-quality logo must have the following attributes:

•Memorability. Think about Coca-Cola and you’ll visualize that logo immediately.

•Simplicity. Too many loops and swirls, and your message will get lost.

•Versatility. That logo’s got to pop on everything from business cards to coffee mugs.

•Appropriateness. Stick to designs that communicate what your company actually does.

•Timelessness. If you get too trendy, you’ll have to update the logo every time trends change.

Research the Competition

Attend networking events when you can. They’re great opportunities to meet potential clients and hand out your stellar business cards. Plus, you’ll also get business cards from other companies in the area that have similar specialties. What sorts of vibes do their logos have? Whether you’re competing with stark geometric shapes or cute animal silhouettes, you’ve got to know your competition to… well, compete!

Make a Statement

Silk Cards specializes in standout business cards that use techniques like embossing and even laser cutting. Consider a unique cardstock style or even a different material altogether; custom metal business cards will sparkle among a pile of plain white cards. If you strategize with the negative space in your logo, you can even cut it out and make that logo really pop in silhouette.

When it’s time to design a snappy logo for your business cards, take the time to do it right. When you know how to effectively design your business logo, you’ll be proud to place it on business cards, websites, and tote bags. That memorable logo will be one of your greatest marketing tools!

Categories
Work

Common Business Card Design Failures: Things To Avoid

Business cards are essential, whether your business has been around for decades or you’re just starting your first business journey. Before going through the effort of creating the card that will tell the world who you are and what you have to offer, you should understand the most common business card design failures so that you won’t make those same mistakes. In this article, we’ll look at what those mistakes are and how to avoid them.

It’s Not Just a Card

That small card you hand to people in hopes they’ll contact you is a powerful tool. A business card is a portable advertisement you can bring with you anywhere and everywhere. You get one shot to impress with it, so you’ve got to make it count.

It’s amazing how much information a well-designed business card holds. There’s an art to including all the necessary information without overloading the card. For this reason, it’s best to choose an experienced designer to help you create your business card. Let’s get started on our list of the most common business card design failures, starting with cluttered cards.

It’s a Cluttered Mess

Clutter is never good anywhere, including your business card. The goal is to give a quick summary of the services you offer without jamming so much onto the card that potential customers need a magnifying glass to read it all. The more words you use, the tinier they get.

Practice the layout and writing over and over until the design is neat, clear, and easy to read while also showing your personality. Say what you need to say in as few words as possible.

It Doesn’t Include a Way To Reach You

Believe it or not, businesspeople often get so caught up in how a card looks that they forget to add all their contact information. Today, we have quite a few ways for customers to reach us. Include it all. You never know what someone’s preferred method of contact is, so let them decide. Here’s a list of important contact information you don’t want to leave off your business card:

  • Social media pages
  • Phone number (texting and calling)
  • Email address
  • Street address, if applicable
  • Mailing address
  • Website address

When you include all your information, you’ll feel confident no one can say they weren’t sure how to contact you.

It’s Behind the Times

Don’t carry around an outdated business card. Classic is one thing; outdated is another. Outdated means two things: the style is from another era, or your information isn’t up to date.

  • The style: Everyone has different tastes, but if yours is quite old-fashioned and doesn’t suit your current business, you’ll need to leave your comfort zone and design a business card with a modern twist. Not every business card requires something trendy and hip, but you don’t want the design to look outdated.
  • The Information: Whether you’re updating an old card or designing a new one, double-check, then triple-check, the information to make sure it’s all up to date before printing.

It Doesn’t Represent Your Brand

The brand represents your business. Create your brand before designing your cards, and then allow it to shine through in the design. A lack of branding leaves customers wondering what the business represents.

Your business’s brand encompasses your colors, lettering, logo, and slogan. It creates the vibe of the company. What vibe are you hoping others pick up from your business card? Consider the emotions, thoughts, and feelings you want to inspire, and your brand will come to you.

It Includes Blurry or Pixeled Images

Image quality is important, and one of the most common business card design failures is not checking the quality of images before ordering.

Unclear images make a business card look sloppy and cheap. That won’t say anything good about your business.

You Didn’t Spell-Check It

Typos are unacceptable on a business card. The best way to avoid this mistake is to proofread it several times and ask others to proofread it as well. It’s better to fix typos right away rather than to see them after you’ve already started handing the business cards out to others.

You Ignored the Safe Area

When designing a business card, there’s a safe area to work with, and you can’t ignore it. The safe area allows a designer to work within the areas that won’t be cut when printing. Don’t think you can just squeeze in a little extra text or embellishment here and there. Safe areas are there for a reason—to make designing simpler.

You Waste Valuable Space

The front of your business card would be perfect, if only you could have said a little more. Well, you could if you use the back of the card as well. It’s a mistake to leave all that blank space on the back of a card. It’s there, so you might as well use it. No one grabs a business card and doesn’t flip it over to see what’s there. We all do, so use it as an opportunity to add a little more.

The Cardstock, Size, and Shape Choices Don’t Fit

You have plenty of great options when it comes to your business cards’ material, shape, and size. Traditional is great, but you can get more creative if it suits the business. If you are a serious law firm, don’t choose a circular card because you think it looks fun.

Of course, the opposite is also true. If you own a trendy company that’s all about forward thinking and good times, go for a round card, a plastic card, or even a metal card to leave your mark. Choose cardstock, size, and shape according to your brand.

It Doesn’t Show Your Value
You know your business adds value to others, but does your business card let them know that? Somewhere on the card, let customers know why they need you and how you can improve their lives.

Take the time to create the best business card the first time so that you have no regrets as you hand them to others. Use our guide to help you avoid the mistakes others have made.

Silk Cards is here to help you design the business card you envision. We offer unique options, such as laser-cut metal business cards, as well as many other trendy, elegant, or traditional designs. Contact us or browse our online store to see our many options.

Common Business Card Design Failures: Things To Avoid

Categories
Work

Choosing the Right Paper Type for Your Business Card

Business cards are essential when growing your business. They are a simple and effective way to get a large amount of information across in a short amount of time. A business card reflects the business style and all you can offer. Choosing the right paper type for your business card plays an important role in expressing that style and your services. Let’s look at the different paper styles and why they matter.

Paper Style Matters

If you’ve ever been handed a business card, you’ve likely made a quick judgment of the services listed and possibly of the person handing you the card. We can’t help it. That’s why each businessperson designs their business card uniquely. Every business has its own personality.

Before designing your business card, determine the style of your business and what you want to get across. Is it elegance? Trendy? Edgy? Once you know what you want others to think when they read your card, you can then start choosing the right paper type for your business card.

The Weight

Papers come in different weights, and each creates a different business card style. Weight refers to the thickness of a paper. A thicker card easily handles the wear and tear business cards often go through. A lighter-weight card works well for displaying since it isn’t handled as much.

The Finish

The finish of your business card paper makes a difference in the style of your business card as well. Let’s take a look at different finish options:

  • Matte finish: A matte finish has no shine and might be chosen for an elegant business card.
  • Satin finish: A satin finish has a low shine at a level between matte and glossy.
  • Glossy finish: A glossy finish is the shiniest finish, giving cards a modern edge and protecting cards from moisture.
  • Uncoated: An uncoated business card has a dull finish and a textured feel to it. This type of card lacks protection without a coating.
  • Coated: A coated business card is protected with either a matte, satin, or glossy finish.

Specialty Paper

Specialty papers are for those who want their business cards to really pop. People take notice when you hand them a card that looks and feels different from the norm. There are two common types of specialty business card papers.

Plastic
Plastic business cards are made from PVC and come in a semi-gloss finish. Compared to other business cards, they’re nearly indestructible. They’re also a great conversation starter because they’re so unique. Try plastic in bright colors.

Soft Touch
Soft touch offers an elegant, luxurious look and feel to business cards. They’re velvety to the touch, and the coating softens colors.

As you consider your business card style, keep the paper style in mind. Traditional styles work for some businesses, but if you want to stand out, try something unique.

At Silk Cards, we design custom business cards as well as custom company gift cards. Contact us or browse our convenient online store for inspiration in the design of your new business or company gift cards.


Categories
Work

5 Business Card Printing Tips for Start-Ups

You’ve started your business, implemented a marketing strategy, and now it’s time to work hard toward success. Make sure you prepare for whenever a need for your business arises. Business cards are a mobile marketing and advertising strategy that makes a huge impact. Imagine the frustration when you meet someone new and learn that your business could serve them well, but you have nothing to give them to remind them to reach out to you. Or worse yet, you hand them a card, and they have to ask you what it says because it’s difficult to read. Let’s look at five business card printing tips for start-ups so that you never find yourself caught in either of those situations.