The primary difference between customer loyalty and customer retention is that customer loyalty focuses on individualized performance of each customer. Customer retention focuses on growth. (more…)...
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The idea of becoming self-employed is more realistic than ever before, as many in today’s work force fall under this ever-growing category. In fact, over 15 million individuals have found out how to get gigs and c...
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Have you ever wondered why your credit card is shaped the way it is? Or how the size of a credit card was chosen? There are standards that determine your card's look, feel, and thickness. Without them, no one would ...
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Brochures will often provide a first impression for your business, event, or campaign. If the brochure isn't both beautiful and professional you may not have the chance to make a second impression. There are several...
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With no one right or wrong way to market your business, deciding which methods work for you can be a bit of a challenge. A matter that baffles designers of all kinds, without a quality marketing plan, even the best ...
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Building a brand ain’t no picnic. In addition to making sure you get colors, logos, fonts and messaging right, you have to ensure a real connection between you and your clients or customers. If you’ve been in bu...
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Your brand is more than just your company logo. It's that special quality that sets you apart from all of your competitors. As you plan your marketing strategy to distinguish your brand, consider the benefits of usi...
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The National Alliance on Mental Illnes estimates that nearly 40 million Americans suffer from an anxiety disorder. The anxiety disorder spectrum includes post-traumatic stress disorder, obsessive-compulsive disor...
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Your business card is like a tiny version of your resume. It tells people who you are, what you do, and how to get in touch with you as well. Depending on the color and quality of paper, it can even suggest the leve...
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Just because these cards are frosty doesn't mean your brand won't sizzle. (more…)...
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You have an amazing business card with the perfect font, the perfect graphics, and the perfect wording. Now you're headed out to network, ready to use your new business cards as a tool to build your profession...
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Gift cards can serve many purposes for your business. First, they are a way of spreading the word about your company by having trusted customers give their friends and associates a free purchase at your store. Gift ...
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The image of your brand has everything to do with its style. Just think of Starbucks Coffee. Calm, earthy hues meet subtly dimmed lights that resemble the feel of a small locally owned coffee shop with a touch ...
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The ultimate goal of fashion marketing is to drive awareness and ultimately get products to sell. To make sure this happens, companies employ a variety of strategies that encompass both traditional and online method...
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The original use of the business card dates back hundreds of years. Networking and building relationships are changing, so why should the business card remain the same? It turns out that old-school craftsmanship sti...
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