These days, the savviest emerging designers acknowledge the fact that their products require the best printed marketing materials to gain a competitive advantage in an overcrowded market. This is why they don’t he...
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Potential clients want to know that you stand out from the competition, and one way to accomplish this is to create an effective marketing kit. Whether you're pitching a client or networking with other professionals...
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There is a reason that large, successful businesses use membership cards as an important part of their marketing strategy. Membership cards = Profits. (more…)...
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Boring business cards for tattoo shops and other creative fields seem like such a waste. You only get one chance to make a good first impression, so why not showcase your style and innovation with all your marketing...
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A happy client is quite possibly the best advertising you can get. They are willing to share the positive experience you provided for them. A prospective client sent to you from someone you have already succe...
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Restaurants have been hit hard by the economic crisis. With more and more people giving up their nights out in the city, many restaurant owners have to come up with creative marketing strategies to stay ahead and ke...
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Everybody wants to be the best. If executives didn't want to be the best at what they do, they wouldn't be in business. Of course, not every company can be at the top of the pyramid. In order to generate sales and f...
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Business cards are essentially the last bit of business information that is solidified through direct in-person contact. They are an important part of cultural business etiquette. Despite all best digital...
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There are a few core elements on the checklist of a successful professional: create a personal brand, develop a business model, and build and maintain a stable customer base. As usual in life and business, the first...
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In doing business in this digital age, we wondered how business cards successfully contributed to a company’s overall marketing campaign. We recently caught up with Hendra Wijaya of Fortune DNA to discuss...
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In a long professional career, you’ll go from one position to another, acquiring a new set of business cards every time. You’ll be given countless of them at conventions, business meetings, and during casual con...
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Why should you have empty white space on the back of your business card when you can utilize all of the space you're paying for? Neglecting to use the back to your advantage could be seen as a missed opportunity to ...
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With the rise in technology, the sales funnel has been improved significantly. For one to make a sale, there are various processes to follow and sales collateral to be employed. This includes: Making customers aware...
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Even in this highly technical world, the human touch remains ever important. Connecting with a target audience. It entails building a compelling brand and making that brand more human. It means people feel connected...
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When your customers and prospective clients communicate with your brand on any given channel, what do they hear and does it invoke a response? A brand voice is how your company expresses itself using deliberate voca...
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