Did you know that the color of your business card can have a significant impact on how potential clients perceive your brand? Colors have underlying meanings and associations that can influence emotions, thoughts, a...
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Many industries have trade shows. These events allow you to share about your business while connecting with fellow professionals within your industry. If you’ve never been to a trade show before or have struggled ...
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Business cards are highly visual, but smart designers know the power that comes from going beyond looks alone and engaging with touch using paper weight and texture. Paper weight, touch, and feel are tied into certa...
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No one can truly be prepared for everything, although organizations like the Boy Scouts of America and the United States Coast Guard claim they are with their “always prepared” mottos. Business professionals can...
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Online shopping is popular for its convenience, but nothing can replace shopping in person at a physical store. However, after the COVID-19 pandemic, some shops are struggling to break shoppers out of those convenie...
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Conferences are great learning and professional development opportunities for your business and any employees that attend. They differ from trade shows, which focus on showing off new products and services. Conferen...
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The internet completely changed how many businesses functioned. The rise of smartphones and increasingly digital options, from virtual menus to telehealth doctor visits, has changed the business world even more. Whi...
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The winter holiday season is an exciting time for many businesses. Unfortunately, this time of year often brings thieves and scammers out of the woodwork. Gift cards are a popular target of this fraud. Luckily, ther...
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Business cards are big investments, which means many people print them once and want to use them forever. While you should try to use your business cards as much as possible, you might not use them all before it’s...
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You can never undo or change a first impression, so you must get it right. In social situations, the stress of a first impression can cause anxiety. In professional situations, you can relax and let your business ca...
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Business cards are a great way to share who you are and what you do. Unfortunately, you won’t be able to share it for very long if your business card looks like everyone else’s and gets lost in a pile on a desk....
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Increasing revenue is always a good thing in business. Add in a loyal following from customers and you’ve got the perfect blend for a successful company. In this article, we’ll discuss the four ways custom gift ...
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You know that your business stands out among the rest, but do your potential customers? Make it clear with our five clever ways to make your business stand out, so every time they need a service like yours, they kno...
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You really can’t go wrong with giving a gift card as a gift. It’s a way to say thank you or congratulations that allows someone to use the gift in their own way. It also encourages repeat business and loyalty to...
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Your business card is like a tiny version of your resume. It tells people who you are, what you do, and how to get in touch with you as well. Depending on the color and quality of paper, it can even suggest the leve...
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