For fashionpreneurs to successfully brand their businesses, they must have access to a buyer persona. The buyer persona serves as a three-dimensional model of potential customers and allows the yous to und...
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Script fonts are beautiful and provide an attractive way to add a touch of elegance to invitations and book covers. However, ornamental typefaces can be deceptively hard to use, and it is entirely possible to have t...
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In the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of afford...
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If you're the owner of a restaurant, you know that your goal is not only to bring new customers into your restaurant but also keep your existing customers coming back time and time again. Customer retention should b...
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Yelp has emerged as the site for anyone looking to get a quick sense of what to expect from a local restaurant. This presents an enormous opportunity for businesses that actively cultivate their online reputation. (...
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A good photograph can stop someone in their tracks and really make them think. A good photographer, however, must stop someone in their tracks and convince them that they can take such pictures. Then, that customer ...
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Effective branding is vital to the success of any salon. If you aren’t getting the number of clients you want, have trouble retaining them or see yourself falling behind competitors, it could be time for a salon r...
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If you've ever been to a networking event, you know that the quality of business cards and the information provided varies greatly from one person to the next. You've likely held on to many of these business cards w...
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If you are thinking about printing your own business cards, it’s important to know that the design on your computer won’t necessarily look like the one you print. Digital and print design both have their own rul...
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Those who are mindful about being productive and achieving goals know that focused attention is the key to productivity. But how does it apply to those fleeting moments of downtime? What you do during your free time...
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Business card design and typography trends vary from industry to industry, but the information on them is almost always the same — company name, signature (i.e. your name), contact information, and maybe a tagline...
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