Not all business cards are created equal. When you’re creating a luxury brand to represent your business, the card you hand out should reflect it. In this article, we’ll discuss the four reasons to invest in lux...
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Businesses close their doors for any number of reasons. Recently, the pandemic was one of those reasons, and countless businesses shut their doors. Thankfully, many are now opening again as customers are ready to ge...
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Choosing the most inspired business card design and style is an extremely important personal decision that can influence the way potential clients and partners see you and interact with your brand. Considering that ...
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With dozens of new restaurants opening in your area each year, achieving success in the food industry is definitely not an easy task. Even so, restaurant owners can still boost the popularity and profitability of th...
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The primary difference between customer loyalty and customer retention is that customer loyalty focuses on individualized performance of each customer. Customer retention focuses on growth. (more…)...
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Have you ever wondered why your credit card is shaped the way it is? Or how the size of a credit card was chosen? There are standards that determine your card's look, feel, and thickness. Without them, no one would ...
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Your brand is more than just your company logo. It's that special quality that sets you apart from all of your competitors. As you plan your marketing strategy to distinguish your brand, consider the benefits of usi...
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The image of your brand has everything to do with its style. Just think of Starbucks Coffee. Calm, earthy hues meet subtly dimmed lights that resemble the feel of a small locally owned coffee shop with a touch ...
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The ultimate goal of fashion marketing is to drive awareness and ultimately get products to sell. To make sure this happens, companies employe a variety of strategies that encompass both traditional and online metho...
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The original use of the business card dates back hundreds of years. Networking and building relationships are changing, so why should the business card remain the same? It turns out that old-school craftsmanship sti...
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Given the busy work schedule people have these days, it takes a lot of creativity to manage to increase restaurant traffic during off-peak hours. Most restaurants focus their efforts and special offers on the weeken...
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With the rise in technology, the sales funnel has been improved significantly. For one to make a sale, there are various processes to follow and sales collateral to be employed. (more…)...
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“Why should I know what direct mail is? Print is dead anyway.” These words are among the most frequently used by the fervent supporters of all things online, digital and mobile. Yes, it is true, the greatest foc...
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Exchanging business cards is an extremely important part of the strict Japanese business etiquette, just like in the US. In Japan, business cards are usually seen as an extension of their owner; they are n...
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The importance of a striking, meaningful and memorable logo cannot be overstated: for many clients and customers, logo design will be part of that all-important first impression. (more…)...
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