With dozens of new restaurants opening in your area each year, achieving success in the food industry is definitely not an easy task. Even so, restaurant owners can still boost the popularity and profitability of th...
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At one time or another, most of us have seen or been given a boring business card. You know the type: plain old cardstock with a general clip art image taking up space. They can be printed from a variety of sou...
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Potential clients want to know that you stand out from the competition, and one way to accomplish this is to create an effective marketing kit. Whether you're pitching a client or networking with other professionals...
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The primary difference between customer loyalty and customer retention is that customer loyalty focuses on individualized performance of each customer. Customer retention focuses on growth. (more…)...
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The idea of becoming self-employed is more realistic than ever before, as many in today’s work force fall under this ever-growing category. In fact, over 15 million individuals have found out how to get gigs and c...
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Have you ever wondered why your credit card is shaped the way it is? Or how the size of a credit card was chosen? There are standards that determine your card's look, feel, and thickness. Without them, no one would ...
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Brochures will often provide a first impression for your business, event, or campaign. If the brochure isn't both beautiful and professional you may not have the chance to make a second impression. There are several...
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With no one right or wrong way to market your business, deciding which methods work for you can be a bit of a challenge. A matter that baffles designers of all kinds, without a quality marketing plan, even the best ...
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Building a brand ain’t no picnic. In addition to making sure you get colors, logos, fonts and messaging right, you have to ensure a real connection between you and your clients or customers. If you’ve been in bu...
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Building a brand ain’t no picnic. In addition to making sure you get colors, logos, fonts and messaging right, you have to ensure a real connection between you and your clients or customers. If you’ve been in bu...
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After the meeting, when you're long gone, you depend on your business card to continue the conversation with your prospect. It should speak of your personal and business style, reputation and brand every time it is ...
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Your brand is more than just your company logo. It's that special quality that sets you apart from all of your competitors. As you plan your marketing strategy to distinguish your brand, consider the benefits of usi...
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The National Institute of Mental Health estimates that nearly 40 million Americans suffer from an anxiety disorder. The anxiety disorder spectrum includes post-traumatic stress disorder, obsessive-compulsive d...
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Your business card is like a tiny version of your resume. It tells people who you are, what you do, and how to get in touch with you as well. Depending on the color and quality of paper, it can even suggest the leve...
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