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Brand Collateral Design Tips That Effectively Promote Your Business – SilkCards
If this is you, it isn’t the end but only the beginning of something better. Understanding Brand Collateral Design You can add new vigor to your current brand or rebrand altogether. Here are a few tips to consider...
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3+ Ways to Combine an Online and Offline Marketing Campaign – SilkCards
Whether your business is completely online, or completely brick and mortar, both online and offline marketing bring their own unique advantages. Here’s something you might not know; with the right balance of each ...
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Event Marketing Collateral that Best Showcases Your Brand – SilkCards
No one can argue that event marketing is a crucial part of any company’s strategy when showcasing its brand. In fact, the average business spends roughly 20% of their marketing budget (event marketing collateral i...
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4 Branding Mistakes That Are Killing Your Company Image – SilkCards
Branding may be one of the most important aspects of a business. It is how your business is perceived and can directly affect whether potential customers purchase your services or goods. Unfortunately, branding mist...
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7 Strategies for Protecting Your Brand Online and Offline – SilkCards
Your company’s brand identity is how you want your business to be perceived by your audience. Protecting your brand, including elements such as the business name, tagline, fonts and logo make up one of the most va...
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Flat Design vs Realism: Which Is Right for Your Brand Identity? – SilkCards
Variety is the spice of life. After all, it would be sad if we all had to eat stir fry for every meal. Customers love a variety of products and services to choose from, too. There is one thing about your business th...
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When Is It Acceptable to Use a Script Font in a Design? – SilkCards
Script fonts are beautiful and provide an attractive way to add a touch of elegance to invitations and book covers. However, ornamental typefaces can be deceptively hard to use, and it is entirely possible to have t...
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How Typography Can Influence the Behavior of Your Audience – SilkCards
From the spring of 1980 award-winning documentarian, Errol Morris started to conduct tests on the effects of fonts on audience behavior. One of the most critical studies that he did involved Canadian student Ph...
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Your Guide to Color Theory for Design [Infographic] – SilkCards
Embed this infographic on your website (more…)...
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13 Ways to Get Customers With Friday the 13th Tattoo Specials – SilkCards
In the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of afford...
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6 Things You Can Learn from Ink Master as a New Tattoo Artist – SilkCards
Ink Master started in 2012 as a reality show where tattoo artists were judged by famous tattoo artists and aficionados. With each challenge, one tattoo artist gets eliminated. The final contestant wins a prize of $1...
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10 Tattoo Shop Promotion Ideas to Get People Amped About Ink – SilkCards
You've done your tattoo apprenticeship program, saved up your money and bought all the supplies. You found the perfect location, followed all the laws, and hung up your sign. Now you wait for customers to come ...
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