Even in the age of smartphones, business cards are still an effective way to network with others. Whether you’re the CEO or work in an entry-level position, it’s wise to carry cards with you at all times, so tha...
Read More
With the rise in technology, the sales funnel has been improved significantly. For one to make a sale, there are various processes to follow and sales collateral to be employed. This includes: Making customers aware...
Read More
“Why should I know what direct mail is? Print is dead anyway.” These words are among the most frequently used by the fervent supporters of all things online, digital and mobile. Yes, it is true, the greatest foc...
Read More
Even in this highly technical world, the human touch remains ever important. Connecting with a target audience. It entails building a compelling brand and making that brand more human. It means people feel connected...
Read More
There is no doubt that all professionals should have great business cards and reinforce their brand image through this small but powerful item. Even though we live in the online age, where everyone gives their websi...
Read More
No matter what type of collateral advertising campaign you’re planning, you have to create a message that has the right goals. Your potential customers aren’t necessarily at the same stage of the buying process....
Read More
When your customers and prospective clients communicate with your brand on any given channel, what do they hear and does it invoke a response? A brand voice is how your company expresses itself using deliberate voca...
Read More
A lot of people use the term "font" incorrectly without realizing it, especially when it comes to designing marketing collateral for their business. It's an easy mistake to make in the digital age. What many people ...
Read More
Logos have been around since the beginning of commerce in America. The great ones are the ones that last forever. Even if they get altered over the years as the company grows and expands, you’ll find that a perfec...
Read More
At networking events, people have only about 30 seconds to make an excellent first impression regardless of what industry they're in. This is precisely why they couldn’t possibly afford to make the wrong impr...
Read More
Looking for a few new methods to improve your sales skills and become a more influential and persuasive salesman (or woman)? If so, start by working on your specific set of skills and your attitude when wo...
Read More
Starting and running a company in today’s market can be quite a challenge regardless of one’s skills, expertise, resources and specific niche. With so many fierce competitors that are constantly fighti...
Read More
Exchanging business cards is an extremely important part of the strict Japanese business etiquette, just like in the US. In Japan, business cards are usually seen as an extension of their owner; they are n...
Read More
