From cheesy re-enacted car wrecks to garish in-your-face class action recruitment efforts, there’s no shortage of eye-roll-inducing legal advertising out there. (more…)...
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Creating brilliant and innovative content is not an easy task, but one day your consistency has finally paid off. Your post, project, or brand has gone viral, and it feels like validation for your efforts. Now what?...
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Leave the Office Early day is an annual event that takes place each June 2nd, unless that happens to fall on a weekend in which case it is observed on the closest workday. Luckily for us all, this year the holiday i...
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A good reputation takes years to build and can take just a few minutes to destroy. As a lawyer, you know that maintaining a professional image is important, but how do you balance that with a desire to stand out fro...
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In the professional service world, a business card might just be your lifeline. You're maintaining relationships, building your client base, networking, and spreading word-of-mouth. The problem is that there's a sea...
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There was once a time when seedy shops and rude artists were the norm because back then tattoo shops were viewed as a place only bikers went. Those days are no more. Today people from all walks of life love ink, and...
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Creating a distinctive brand is a key challenge for business owners, especially considering that many focus exclusively on the visual aspect of their brand. They soon find they can’t tell the whole story behind th...
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Finding new clients is a perennial challenge for real estate agents, but in many ways, it’s easier to reach new prospects today than ever before. Direct mail, online advertising and in-person meetings give agents ...
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During a business’s lifespan, a savvy owner may find themselves in the unenviable position of being forced to change the name of their business, due to any of a range of possible factors. (more…)...
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As a business owner, you’ve heard a lot about branding. Although you know that marketing is essential for business growth, you might not realize that branding is equally important. (more…)...
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Is the business card dead? The answer, while it might surprise you, is simply no. People continue to create billions of business cards yearly in the United States. Why? Because they remain a useful tool for personal...
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One of the challenges of owning a creative business is that you don't have the luxury to wait for inspiration to hit. The daily grind of running a business or responding to client requests, can wear on a person and ...
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You've finally decided on your colors and logo, and you realize that as a business owner, your business cards shouldn't be an afterthought but rather a part of your first impression with a potential client. You've a...
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No matter what industry you are in and what product or service you offer, building and maintaining your corporate brand is essential to a thriving business. While you may have poured over colors and fonts for your l...
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