The cannabis industry has been growing ever since legalization of the drug began a few years ago. Not only is cannabis now used for medicinal purposes, but it's also increasingly used for recreational enjoyment. Man...
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In a long professional career, you’ll go from one position to another, acquiring a new set of business cards every time. You’ll be given countless of them at conventions, business meetings, and during casual con...
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Why should you have empty white space on the back of your business card when you can utilize all of the space you're paying for? Neglecting to use the back to your advantage could be seen as a missed opportunity to ...
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So you’re an artist. A designer. Maybe you still have a day job, but you’ve been toiling nights and weekends on a new clothing line that you – and all your friends – know the market is going to love. You’v...
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As an entrepreneur, you know by now that the success of your business relies on branding, and one of the core values of a brand is consistency. In fact, the reason why many businesses fail after a certain amount of ...
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Sending a greeting card to a customer is a way to let them know you appreciate their patronage and continued business relationships. With technology ever increasing, staying in touch on a more personal level is esse...
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Even in the age of smartphones, business cards are still an effective way to network with others. Whether you’re the CEO or work in an entry-level position, it’s wise to carry cards with you at all times, so tha...
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With the rise in technology, the sales funnel has been improved significantly. For one to make a sale, there are various processes to follow and sales collateral to be employed. This includes: Making customers aware...
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“Why should I know what direct mail is? Print is dead anyway.” These words are among the most frequently used by the fervent supporters of all things online, digital and mobile. Yes, it is true, the greatest foc...
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Even in this highly technical world, the human touch remains ever important. Connecting with a target audience. It entails building a compelling brand and making that brand more human. It means people feel connected...
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There is no doubt that all professionals should have great business cards and reinforce their brand image through this small but powerful item. Even though we live in the online age, where everyone gives their websi...
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No matter what type of collateral advertising campaign you’re planning, you have to create a message that has the right goals. Your potential customers aren’t necessarily at the same stage of the buying process....
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When your customers and prospective clients communicate with your brand on any given channel, what do they hear and does it invoke a response? A brand voice is how your company expresses itself using deliberate voca...
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A lot of people use the term "font" incorrectly without realizing it, especially when it comes to designing marketing collateral for their business. It's an easy mistake to make in the digital age. What many people ...
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