When thinking of branding, what comes to mind? Do you think of a well-designed logo, modern and cohesive color schemes, a cool look? Most people stop with just one of the five senses—seeing—when branding their b...
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In need of some new books on branding? Before you begin your search, have you considered areas of weakness in your brand strategy? (more…)...
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Whether you run a 5-star restaurant, low-key bar & grill, upscale catering service, or some other food company, you'll encounter the same struggle of branding your business and enticing foodies to come and sampl...
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If this is you, it isn’t the end but only the beginning of something better. Understanding Brand Collateral Design You can add new vigor to your current brand or rebrand altogether. Here are a few tips to consider...
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Whether your business is completely online, or completely brick and mortar, both online and offline marketing bring their own unique advantages. Here’s something you might not know; with the right balance of each ...
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No one can argue that event marketing is a crucial part of any company’s strategy when showcasing its brand. In fact, the average business spends roughly 20% of their marketing budget (event marketing collateral i...
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Branding may be one of the most important aspects of a business. It is how your business is perceived and can directly affect whether potential customers purchase your services or goods. Unfortunately, branding mist...
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Your company’s brand identity is how you want your business to be perceived by your audience. Protecting your brand, including elements such as the business name, tagline, fonts and logo make up one of the most va...
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Variety is the spice of life. After all, it would be sad if we all had to eat stir fry for every meal. Customers love a variety of products and services to choose from, too. There is one thing about your business th...
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Script fonts are beautiful and provide an attractive way to add a touch of elegance to invitations and book covers. However, ornamental typefaces can be deceptively hard to use, and it is entirely possible to have t...
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From the spring of 1980 award-winning documentarian, Errol Morris started to conduct tests on the effects of fonts on audience behavior. One of the most critical studies that he did involved Canadian student Ph...
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Embed this infographic on your website (more…)...
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