: 01/08/2020
Top 5 Books on Branding for 2017
In need of some new books on branding? Before you begin your search, have you considered areas of weakness in your brand strategy? (more…)...
Read MoreIn need of some new books on branding? Before you begin your search, have you considered areas of weakness in your brand strategy? (more…)...
Read MoreWhether you run a 5-star restaurant, low-key bar & grill, upscale catering service, or some other food company, you'll encounter the same struggle of branding your business and enticing foodies to come and sampl...
Read MoreIf this is you, it isn’t the end but only the beginning of something better. Understanding Brand Collateral Design You can add new vigor to your current brand or rebrand altogether. Here are a few tips to consider...
Read MoreWhether your business is completely online, or completely brick and mortar, both online and offline marketing bring their own unique advantages. Here’s something you might not know; with the right balance of each ...
Read MoreNo one can argue that event marketing is a crucial part of any company’s strategy when showcasing its brand. In fact, the average business spends roughly 20% of their marketing budget (event marketing collateral i...
Read MoreBranding may be one of the most important aspects of a business. It is how your business is perceived and can directly affect whether potential customers purchase your services or goods. Unfortunately, branding mist...
Read MoreYour company’s brand identity is how you want your business to be perceived by your audience. Protecting your brand, including elements such as the business name, tagline, fonts and logo make up one of the most va...
Read MoreVariety is the spice of life. After all, it would be sad if we all had to eat stir fry for every meal. Customers love a variety of products and services to choose from, too. There is one thing about your business th...
Read MoreScript fonts are beautiful and provide an attractive way to add a touch of elegance to invitations and book covers. However, ornamental typefaces can be deceptively hard to use, and it is entirely possible to have t...
Read MoreFrom the spring of 1980 award-winning documentarian, Errol Morris started to conduct tests on the effects of fonts on audience behavior. One of the most critical studies that he did involved Canadian student Ph...
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Read MoreIn the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of afford...
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