The Internet is full of questionable and sometimes hilarious marketing designs that went viral for all the wrong reasons. Whether due to unfortunately placed words, nonsensical acronyms or bizarre juxtapositions of ...
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At SILKCARDS, texture is what we do, and one of our popular stock options, the linen stock business card, takes texture and translates it perfectly for serious professionals. Sometimes all it takes to bring a design...
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Sticks and stones only break bones, but poor online reviews can kill your business. Maintaining your business’s online reputation is critical to its long-term survival. Poor reviews can sour potential clients on y...
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It takes three seconds for people to develop an impression—three seconds to decide whether or not they think you and your business is a suitable match for them. Whether you’re trying to gain the trust of a prosp...
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In an era when celebrity chefs and globe-trotting gourmands have become mainstream cultural icons, you might think it’s a good time to finally start that restaurant you’ve always dreamed of. On the other hand, y...
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You’ve learned the hard way how difficult it can be to expand your business, especially in an age where house listings can be found with the click of a mouse. You need connections, people to trust you and recommen...
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Many companies have used autumn’s sights, sounds, and flavors to build their brands. As the days get colder and the nights grow longer, you could look to the season’s spookier side for inspiration for your own b...
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Nothing can help your business quite like free advertising, especially when it comes from an enthusiastic (and influential) customer. If they have a large online following, their praise for your business could go vi...
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As a business owner, you not only need to inspire your customers to buy from you, but you must also inspire your employees to bring their best selves to work every day. To do this, you must clearly communicate to yo...
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Think of your favorite restaurant franchisee or retail clothing line. Most people immediately visualize the logo because a logo is often at the forefront of the brand. Some people even report that people forget the ...
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When you went to medical school, you probably never imagined that you'd have to attract "customers" and thank about personal branding for doctors. Instead, you likely subscribed to the Field of Dreams approach to bu...
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You love what you do. You're an artist, you capture beauty and emotion, and you make people happy. Unfortunately, as a freelance photographer, there's a ton of competition fighting for the same clients. It can be di...
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When you’re running a business or managing a team, responsibilities tend to pile up until you feel that you don’t have nearly enough time to finish everything you’ve set out to do. The last thing you want is t...
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As a photographer, you are entrusted with capturing some of the most important moments in your clients’ lives. However, getting to that point takes plenty of careful planning, trust building, and open communicatio...
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