After doing your research, speaking with an attorney or business specialist, and discussing it with any other involved parties, you have finally decided to classify your new business as a Limited Liability Corporati...
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One of the most critical challenges marketers face today is raising brand awareness. It doesn’t matter how much you spend on beta testing for a new product if consumers never find out about it. Many newer companie...
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In the world of lifestyle photography, your business brand is the most important indicator of success. But how does one build a personal brand? And what exactly is a “brand”? Here’s a rundown of how to build y...
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Every time you hand your business card out, you’re giving someone something to remember you by. How they remember you — as someone serious or light hearted, flaky or reliable, an industry veteran or a bold disru...
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For a professional photographer, it’s essential to use a variety of resources to build your brand. If you’re struggling to bring in more customers, Instagram can be a great tool for getting your name and ta...
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Once you learn how to make a strong impression on prospects, networking opportunities are everywhere. Many people associate networking with very specific professional functions, such as conferences or “networking ...
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From Nike’s swoosh to the golden arches of McDonald’s, the most successful businesses have built and fostered a recognizable brand image. (more…)...
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Despite the business world’s transition towards digital marketing, business cards have remained the most effective direct marketing tool. Your business card is often the first impression people have of your compan...
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Custom cut edges can make your marketing materials stand out from your competitors. When used on business cards, flyers, or coasters, a unique shape or cutaway accent upends a viewer’s expectations and catches the...
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After sifting through applications and emails and scheduling interviews or meetings, onboarding a new employee seems like just another hassle to fit into your day. But onboarding is an essential part of a new employ...
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It doesn’t take long to make a first impression. In fact, some studies indicate that a person will make up their mind about a stranger in seven seconds or less. When you hand someone a business card, what does tha...
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Did you know the average American will interact with 16,000 different brands every day? Having a strong brand that stands out to consumers will allow you to remain on top in even the toughest industries. As a busine...
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Effective business card design is all about storytelling. Foil business cards use subtle touches to give life to that story and transform the experience of giving and receiving a card. How do you design a foil...
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Details matter: even the paper finish you choose for your business cards can say a lot about you. It’s important to remember that when you give someone your card, that card represents your brand. Each finish comes...
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