Your business card is one of the most important marketing tools at your disposal, but you might not be sure how to create one that is truly memorable. You might have a few ideas of your own but wonder whether you'll...
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You have worked hard to earn your professional or academic degrees. The years logged in intensive studies have really paid off for you both professionally and personally. However, now that you have your own business...
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Those who are mindful about being productive and achieving goals know that focused attention is the key to productivity. But how does it apply to those fleeting moments of downtime? What you do during your free time...
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Networking is one of the best ways to forge relationships and bring in new clients or customers. But what do you if your industry governs the way in which you network, specifically whether or not you can hand out bu...
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After doing your research, speaking with an attorney or business specialist, and discussing it with any other involved parties, you have finally decided to classify your new business as a Limited Liability Corporati...
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One of the most critical challenges marketers face today is raising brand awareness. It doesn’t matter how much you spend on beta testing for a new product if consumers never find out about it. Many newer companie...
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In the world of lifestyle photography, your business brand is the most important indicator of success. But how does one build a personal brand? And what exactly is a “brand”? Here’s a rundown of how to build y...
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Every time you hand your business card out, you’re giving someone something to remember you by. How they remember you — as someone serious or light hearted, flaky or reliable, an industry veteran or a bold disru...
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For a professional photographer, it’s essential to use a variety of resources to build your brand. If you’re struggling to bring in more customers, Instagram can be a great tool for getting your name and ta...
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Once you learn how to make a strong impression on prospects, networking opportunities are everywhere. Many people associate networking with very specific professional functions, such as conferences or “networking ...
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From Nike’s swoosh to the golden arches of McDonald’s, the most successful businesses have built and fostered a recognizable brand image. (more…)...
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Despite the business world’s transition towards digital marketing, business cards have remained the most effective direct marketing tool. Your business card is often the first impression people have of your compan...
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Custom cut edges can make your marketing materials stand out from your competitors. When used on business cards, flyers, or coasters, a unique shape or cutaway accent upends a viewer’s expectations and catches the...
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After sifting through applications and emails and scheduling interviews or meetings, onboarding a new employee seems like just another hassle to fit into your day. But onboarding is an essential part of a new employ...
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