Networking is a key element of branding and marketing, but it can seem awkward, especially for introverts. If you are new to networking, it can also be difficult to find the best places or times to meet new people. ...
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It takes three seconds for people to develop an impression—three seconds to decide whether or not they think you and your business is a suitable match for them. Whether you’re trying to gain the trust of a prosp...
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In an era when celebrity chefs and globe-trotting gourmands have become mainstream cultural icons, you might think it’s a good time to finally start that restaurant you’ve always dreamed of. On the other hand, y...
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Creating a distinctive brand is a key challenge for business owners, especially considering that many focus exclusively on the visual aspect of their brand. They soon find they can’t tell the whole story behind th...
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Every year’s real estate market brings new challenges. Whether it’s governmental changes, new technologies and forms of social media, younger generations coming of age, or even just the ever-shifting regional ma...
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You’ve learned the hard way how difficult it can be to expand your business, especially in an age where house listings can be found with the click of a mouse. You need connections, people to trust you and recommen...
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Finding new clients is a perennial challenge for real estate agents, but in many ways, it’s easier to reach new prospects today than ever before. Direct mail, online advertising and in-person meetings give agents ...
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During a business’s lifespan, a savvy owner may find themselves in the unenviable position of being forced to change the name of their business, due to any of a range of possible factors. (more…)...
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Many companies have used autumn’s sights, sounds, and flavors to build their brands. As the days get colder and the nights grow longer, you could look to the season’s spookier side for inspiration for your own b...
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Running your own photography business has plenty of perks, but steady work is rarely one of them. Like with most small businesses, sometimes it seems like feast or famine when it comes to finding new clients. One ne...
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As a business owner, you’ve heard a lot about branding. Although you know that marketing is essential for business growth, you might not realize that branding is equally important. (more…)...
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Is the business card dead? The answer, while it might surprise you, is simply no. People continue to create billions of business cards yearly in the United States. Why? Because they remain a useful tool for personal...
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One of the challenges of owning a creative business is that you don't have the luxury to wait for inspiration to hit. The daily grind of running a business or responding to client requests, can wear on a person and ...
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We often pay attention to font and colors when building a logo or a brand, but shape is just as important as any other design element. Like color and typeface, different shapes can evoke a wide range of emotions. Ch...
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You've finally decided on your colors and logo, and you realize that as a business owner, your business cards shouldn't be an afterthought but rather a part of your first impression with a potential client. You've a...
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