Companies operating in oversaturated markets know just how important it is to invest in quality promotional materials that reinforce their brand image and fuel their competitive edge. It's becoming essential to appl...
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Whether you sell used clothes or new designer clothing, you will need to have price tags for your products. Believe it or not, the price tags are an excellent opportunity for business owners to distinguish themselve...
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Do you remember the QR code craze? Its seems that not too long ago QR codes on business cards, signs, and marketing pieces were all the rage, yet the trend has all but disappeared just as fast. So the question is, i...
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As an independent contractor, you have many more responsibilities than the average employee working for someone else. You must be CEO, manager and employee all rolled into one hardworking freelancer. It's up to you ...
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There are a number of reasons to go to a tattoo convention, exposure and networking being just a few of them, yet some tattoo artists may be reluctant to commit to going. The obvious reasons may have to do with the ...
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Views about how to network can vary wildly from one person to another. For some, networking is a dirty word. They feel like doing so is fake or comes across as self-focused. For others, it’s incorporated into ever...
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As technology and the internet continue to gain prominence in the marketing world, it is essential for businesses to find ways to integrate their digital and print marketing campaigns to maximize results for both me...
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If you do a lot of networking and really want to emphasize yourself as a creative, innovative individual, consider jazzing up your business card's job title. Your business card is the first impression you’ll make ...
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When thinking of branding, what comes to mind? Do you think of a well-designed logo, modern and cohesive color schemes, a cool look? Most people stop with just one of the five senses—seeing—when branding their b...
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In need of some new books on branding? Before you begin your search, have you considered areas of weakness in your brand strategy? (more…)...
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If this is you, it isn’t the end but only the beginning of something better. Understanding Brand Collateral Design You can add new vigor to your current brand or rebrand altogether. Here are a few tips to consider...
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No one can argue that event marketing is a crucial part of any company’s strategy when showcasing its brand. In fact, the average business spends roughly 20% of their marketing budget (event marketing collateral i...
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