When your customers and prospective clients communicate with your brand on any given channel, what do they hear and does it invoke a response? A brand voice is how your company expresses itself using deliberate voca...
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A lot of people use the term "font" incorrectly without realizing it, especially when it comes to designing marketing collateral for their business. It's an easy mistake to make in the digital age. What many people ...
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Logos have been around since the beginning of commerce in America. The great ones are the ones that last forever. Even if they get altered over the years as the company grows and expands, you’ll find that a perfec...
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At networking events, people have only about 30 seconds to make an excellent first impression regardless of what industry they're in. This is precisely why they couldn’t possibly afford to make the wrong impr...
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Looking for a few new methods to improve your sales skills and become a more influential and persuasive salesman (or woman)? If so, start by working on your specific set of skills and your attitude when wo...
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Starting and running a company in today’s market can be quite a challenge regardless of one’s skills, expertise, resources and specific niche. With so many fierce competitors that are constantly fighti...
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Exchanging business cards is an extremely important part of the strict Japanese business etiquette, just like in the US. In Japan, business cards are usually seen as an extension of their owner; they are n...
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For most small business owners with very limited resources, the idea of elaborating and implementing a marketing campaign can be quite daunting simply because many of the strategies that they may have in mind requir...
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Designing a professional business card with a truly memorable look is far from being a 2-step process that you could complete at the speed of light. On the contrary, the design phase requires quite a bit of time, at...
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The importance of a striking, meaningful and memorable logo cannot be overstated: for many clients and customers, logo design will be part of that all-important first impression. (more…)...
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Millions of dollars are spent on gift cards annually, especially around the holidays. It should come as no surprise that marketing specialists recommend gift cards for small businesses as a basic strategy for increa...
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You already know that business cards are a must for any business. Before you order yours, however, you should carefully consider the message you want to convey and make sure the design matches your intentions. This ...
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Your company's brand is one crucial connection point to your customers. When you increase your brand value, it lets them know what you organization values, how you differ from your competitors, and the type of produ...
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