Your company’s brand identity is how you want your business to be perceived by your audience. Protecting your brand, including elements such as the business name, tagline, fonts and logo make up one of the most va...
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Variety is the spice of life. After all, it would be sad if we all had to eat stir fry for every meal. Customers love a variety of products and services to choose from, too. There is one thing about your business th...
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From the spring of 1980 award-winning documentarian, Errol Morris started to conduct tests on the effects of fonts on audience behavior. One of the most critical studies that he did involved Canadian student Ph...
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Ink Master started in 2012 as a reality show where tattoo artists were judged by famous tattoo artists and aficionados. With each challenge, one tattoo artist gets eliminated. The final contestant wins a prize of $1...
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We've discussed at length this month the importance of real estate business cards and branding. In such a competitive space where word of mouth and networking is everything, you want to remain top of mind after you'...
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As you look to attract more business as a photographer, you may not be sure where to begin. Starting a blog could be the perfect way to garner attention for your brand; you can promote your posts on social media, sh...
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The typical business card is white with color printed on it, but that's not how we do things at SILKCARDS. Getting a full-on black business card would be difficult anywhere else, but with our Onyx business cards, yo...
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Real estate is often a social industry with much business done through referrals and networking. Often, word of mouth has the highest closing ratio of any other lead generation efforts, yet the effort can be ...
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In the restaurant world especially, a great gift card program is an invaluable strategy for gaining and retaining business; your brand advocates buy them for themselves or their friends, bringing more people into th...
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If you are a business owner or a corporate marketer, you can connect with your customer base by forming a connection with them through storytelling. Advertising research has shown that consumers are heavily influenc...
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Branding is one of the most important and misunderstood aspects of running a business. A strong brand can help to differentiate your company from others while attracting more customers. It can also make marketing mu...
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Having a well-made business card is essential for any photographer who is looking to build their brand. Decisions such as font style, color, images, etc. should all play a part in the design of your card. If you wan...
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If you're a salon owner or even a stylist who's cultivating a list of repeat clients, you know how important building a brand and generating word of mouth is. Part of that is having an awesome business card that wow...
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As a business owner, you know how important it is to get your company known. There are ways to build your brand on a budget without cutting effectiveness. If you’re not sure what to invest in when it comes to mark...
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As a professional photographer, you want all the advantage you can get to garner more customers for your business. A great photography brand starts with the photography style itself. If you want your clients to get ...
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