Building Solid Strategies to Increase Restaurant Traffic during the Working Days
The key to approaching people and convincing them to enjoy a meal at a restaurant during the working days is presenting them with an escape from their daily routine. If they are convinced that they will have a good time and enjoy a special treat, people are willing to spend money on a lunch or dinner out in the city.
Despite what many restaurant owners think, effective marketing strategies are not very expensive. When you learn how to harness the power of internet searches and social media, you can build great traffic funnels for your restaurant even on a shoestring budget.
Here are five of the most effective ways to get more business at all times of the week:
1. Promote the Daily Special Dish on Instagram
A picture is worth one thousand words – this may seem an old saying, but it remains true. Posting a great quality photo of a special “dish for the day” on Instagram will attract a lot of people who are at least curious if it tastes as good as it looks.
Instagram is a great social media platform for restaurants because the main media shared there are photos and short videos. It is possible build loyalty programs and a strong brand image solely on Instagram with the goal to market your restaurant to a larger audience in a short time.
2. Meet the Chef
Set aside an evening during the week when your clients can have a meet and greet with your top chef. The idea of meeting the specialist behind the curtain is very enticing for customers of all niches and industries but even more for restaurant goers.
Instruct your chef to share a few simple and helpful tips such as how to chop onions without crying or how to prepare the perfect barbecue, and these special evenings could become the highlight of the week, competing with the weekends in terms of number of customers.
3. Create a Fixed Price Lunch Menu
Another creative way to increase restaurant traffic during the week is to prepare a special menu at fixed price for people working nearby. If the price is right and you promote your offer by leaving leaflets and brochures at the reception desks of office building within walking distance, you will certainly see an increase in the number of clients coming into your restaurant for lunch.
4. Introduce Flavors of the World
Since many individuals are interested in international dishes and flavors, consider creating a special day during the week when you offer Chinese, Italian, French or Indian cuisine and advertise it properly through all the marketing channels, including your website, email newsletter, social media and physical leaflets or other distribution materials. Bringing something original to spice up your menu every once in awhile is a great way to increase restaurant traffic even on a moody Monday.
5. Offer Special Discount Cards and Gift Cards
Although it is not recommended to promote discounted offers publicly, you should always consider rewarding your loyal clients in a discreet manner. Offering them a discount card together with their bill or sending it to their email is a very meaningful way to thank them, make them feel special and incentivize them to come back, helping you increase traffic on any day.
Similarly, making gift cards available could turn your repeat customers into brand ambassadors simply by having this option available in plain sight near the counter. When your most loyal customers are considering friends and loved ones, a gift card makes a great caring gesture, and each one that is purchased has the opportunity to bring in someone new that has never experienced the food at your establishment.