5. Keep it Clean
You can hire a custodian or ask an employee to sweep and keep the salon clean throughout the day. Ask stylists to review their tools to ensure it is sterilized after each use.
6. Improve the Ambiance
Who are your customers? If most are millennials, play popular music in the background. Invest in a flat screen and play reality TV shows. Now is the time to entertain clients waiting for their appointment.
7. Keep it Kid Friendly
If your clients often bring children with them, set up an area with books and toys for children to play to keep them entertained.
You can join forces with a competitor in the area and discuss co-marketing strategies that include them sponsoring your event. It can cut costs by 50% and create exposure to your business.
9. Open an On-site Barbershop
A unisex hair establishment is typical; it requires one section for barbers and another for hair stylists. Once you combine the two, there is potential to increase earnings naturally.
10. Open a Hair School
Do you have extra space? If so, opening a hair school on site can help to set you apart from the competition.
11. Employee Engagement
Happy employees can result in satisfied customers. Treat your employees good through recognition, encourage creativity and treat them like business partners rather than a regular work.
12. Design Your Hair Products
A salon with their products projects a business that knows the small details about hair. Instead of selling store-bought products, add your counters with products with your labels.
13. Treat Customers Better
This is the easy part. Speak to your customers as if you are talking to a close friend. People prefer to go to a salon they can communicate openly with about their lifestyle than one that sells additional products and hair techniques.
14. Be Known for One Technique
Let’s face it. People have a go-to-salon for hair coloring, perms, extensions or layering long hair. Be the salon the community knows for a few techniques, and it can create a dependency on your services.
15. Train Your Employees
As the latest hair trends continue, your employees need to be up to date. The last thing you want is a customer to ask about a new style, and everyone in your establishment is clueless. You can hire a hair guru to conduct an annual training to teach new strategies.
16. Target New Audiences
Young teens and children have an interest in hair care. Market your business to mothers that need help styling their daughter’s hair. You can capitalize off celebrity hairstyles that interest youth.
17. Change Your Location
Slow sales might not be you; it may be your location. How close are your competitors? Can you move downtown? Think about the population, where your clients live and convenience. You have the potential be the corporate salon workers downtown walk in after work before going home.
18. Salon on the Go
Thanks to innovation, some hair stylists are on the road traveling to their customer’s homes, place of business or events. Check your budget to see if this is a potential service you can start offering.
19. Increase Pricing
You can’t control the increase in the cost of water, electricity, leasing, and taxes. Ask your accountant to review the books to see if you there are areas for you to recover financially by increasing prices on services.
The journey of enhancing your business is not a race; it is a marathon; an ongoing process. Once you figure out what strategy on our list works, encourage employees and customers to provide open feedback. It is a helpful way to see what works and what you can discontinue.