• Inspire

:

Visualize your perfect business card, from font to logo to overall color. If you’re unsure of which elements will represent your brand best, consult with Silk Cards for top-tier advice. Our tips for choosing the best colors for a business card will enhance your cards and boost your brand.

The Psychology of Color

Different colors and color schemes make us feel different emotions. A sunny yellow business card conveys friendliness and optimism, while a gentle grey card gives a calm, neutral impression. Depending on the nature of your business and what you offer, you should choose colors that will pique your clients’ interests. Red displays boldness and confidence, while green evokes feelings of calm and healing. At the end of the day, plain black and white won’t hold your recipient’s attention for very long.

Color Theory

Choose one dominant color for your business card, and pick the others based on how well they harmonize together. If it helps, look up a color wheel and play around with complementary, analogous, or triadic colors.

• Complementary colors sit opposite one another on the color wheel. Purple and yellow, for instance, will pop against one another and grab the recipient’s attention.
• Analogous colors sit right next to one another—they match. A palette of pale greens, blues, and turquoises will create a calm, harmonious impression.
• Triadic colors create a perfect, equilateral triangle on the color wheel. For example, if you want to play with a colorful logo on your blue card, try shades of red and yellow to accent the blue.

Placing Your Colors

Look for a perfect balance between plain monochrome and a burst of rainbows. Too many bright colors cluttering the center of your card can make essential information hard to read. Place your text carefully, and make sure to use contrasting colors. For example, if your die-cut card is a happy shade of yellow, print your phone number and email address in dark purple.

If you love a bright burst of color but don’t want to overwhelm the center of the card, go bold with your border. When potential customers shuffle through the business cards they’ve amassed at networking events, their eyes will linger on a bright red border.

Next time you redesign your business card, think beyond black and white borders and plain cardstock. Silk Cards will work with you to choose unique colors that represent your company while maintaining crispness and readability. Let these tips for choosing the best colors for a business card inspire you to create a card that’s entirely your own.