The newest trend in the design world today is minimalism. When someone says minimalist, you might think of a design that is simple and easy to put together because it doesn’t take much work. However, the truth is that a minimalist design, while less ornate, requires careful planning and consideration to do it right, which is why turn to high-imact custom design firms for help.
Minimalist Logo Design Tips
The ultimate thing to keep in mind is to remove extraneous details to ensure the message behind the logo comes through. Whether you’re hoping to get insight into successfully designing your business card or are just starting out with your small business, here are our experts’ top three minimalist logo design tips:
Tip #1: Don’t Overlook the Use of Color
A minimalist design need not be black and white. Add color to make the logo spring to life, but don’t overdo it. You want a color palette that’s balanced and captures the mood you’re trying to create. Consider the psychology of the color you select. Warm colors like orange, red and yellow instill a sense of urgency or passion. They grab your attention. Cool colors like green or blue are more soothing and tranquil. Neutrals like gray or brown come off as professional and dependable.
When it comes to minimalist logo design, the use of color is an excellent idea, but you must try to stay to one color and branch out with no more than two shades of that color. For example, if you want a blue design, mix light blues and dark blues, but avoid bringing in a new color and make sure you do not use more than three colors in your design.
Tip #2: Avoid Clutter and Use White Space
This is one of the most important logo design tips for minimalism: don’t go overboard and create a busy design. A minimalist logo should be simple and memorable. Crisp fonts and lack of clutter go far in a minimalist design, and white space is your friend. This helps your imagery stand out and gives space for your messaging to breathe and resonate.
Look up the Barbie logo and see how it has changed over the years. It hasn’t. It’s simply the single word Barbie in bright pink. Very little has changed, and it’s just as recognizable then as it is today. It’s proof that you don’t need a fancy design to catch the eye.
Tip #3: Simplify Your Theme
With a minimalist logo, you want the theme be clearly defined. The trick is to say a lot with one word or image. If someone looks at your logo and cannot figure out what you do, you’ve lost a chance to draw that person in. An ASPCA might have a cat and dog silhouette for their logo, and a hair dresser might choose a pair of scissors. Don’t waste any time in getting to the point of your industry and how you’re ready to help.
Related: Branding Design: What’s Current, What Works, and What Doesn’t
Let Silkcards help you with your marketing materials. We strive to help every customer create designs that stand out. We have 18 years of expertise in the design and production of business cards and other print materials and know we can help you find the perfect look for your company’s brand.
