{"id":995,"date":"2020-01-08T06:36:42","date_gmt":"2020-01-08T06:36:42","guid":{"rendered":"http:\/\/webdesigninhoustontexas.com\/silkcards_blogs\/?p=995"},"modified":"2023-09-06T09:54:31","modified_gmt":"2023-09-06T16:54:31","slug":"company-taglines-integrate-your-businesss-strength-in-its-slogan","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/learn\/company-taglines-integrate-your-businesss-strength-in-its-slogan\/","title":{"rendered":"Company Taglines: Integrate Your Business’s Strength in Its Slogan \u2013 SilkCards"},"content":{"rendered":"

Great brands start with company taglines, a slogan that captures the essence of your business. Just imagine a catchy phrase that not only encapsulates what you do but also sticks in the minds of prospects and future customers. If you’re struggling to find a way to distinguish your business from the rest, creating just the right tagline may be just what you need to strengthen your brand. You can add this slogan to your <\/span>business cards<\/a> and other communications to further increase the recognizability of your brand.<\/span><\/span><\/p>\n

Related: Building a Brand that Lasts: How to Increase Your Brand Value<\/a><\/strong><\/p>\n

What Makes a Great Company Tagline?<\/span><\/h2>\n

Coming up with your company’s slogan doesn’t have to be difficult. If you want a tagline that will capture your audience\u2019s attention, keep the following tips in mind:<\/span><\/p>\n

Brevity<\/span><\/h3>\n

It\u2019s no wonder why today\u2019s top brands have taglines everyone can remember. They are short, catchy, and easy to say. Follow the same example for your tagline and you\u2019re sure to have one your audience will remember. It\u2019s best to use 11 or fewer words to make them easy to remember. Practice saying the tagline aloud to ensure it flows easily off your tongue.<\/span><\/p>\n

Consistent With Your Brand<\/span><\/h3>\n

Your slogan shouldn\u2019t have customers guessing what it is that you actually do. It might help to include a word or two that describes the industry you\u2019re in. For example, if you\u2019re an accountant, it could help to add \u201caccounting\u201d to your tagline. Be as clear as you can.<\/span><\/p>\n

Related: Brand Reinvention Tips from Your Competition<\/a><\/strong><\/p>\n

It also helps to draw from the non-visual aspects of your brand<\/a> such as mission statement and core values to convey exactly how you want your customers to perceive your brand.<\/p>\n

Unique<\/span><\/h3>\n

Don\u2019t forget to do an internet search of the tagline you\u2019re considering to ensure it will be unique to your brand. After all, you want potential customers to associate that tagline with just your company.  <\/span><\/p>\n

How to Come Up With Ideas for a Catchy Company Slogan<\/span><\/h2>\n

You might get lucky and in a moment of inspiration summon the perfect slogan from the aether. On the other hand, devising a catchy slogan can take long hours of brainstorming, testing different ideas with focus groups, and revising them until you get the one that successfully captures the essence of your business. For better or worse, the latter scenario is much more likely when you\u2019re trying to find the right slogan.<\/span><\/p>\n

While creative pursuits require intellectual freedom, you can still approach them in a systematic fashion. Here are a few key steps to follow when devising a new slogan.<\/span><\/p>\n

Think About Your Company<\/span><\/h3>\n

When devising a slogan, think about what your company has to offer and what image you want to project to customers. Your unique selling proposition is an ideal reference point for this and can serve as a guide throughout the ideation process. It already offers a succinct summary of what your business has to offer and is a natural starting point when creating a slogan. If you are re-branding, consider the new direction you want your business to go and try to describe it in a few words.<\/span><\/p>\n

Related: Overcome These Hurdles to Completely Nail Your Rebranding Strategy!<\/a><\/strong><\/p>\n

Brainstorm<\/span><\/h3>\n

Once you have a some guidelines, start thinking of different ideas for a possible slogan. No idea is too outlandish during this phase, so allow your imagination to run wild. If you are working in a group, make sure to encourage everyone to share their ideas free from judgment. These will likely frame the rest of your ideation, so make sure to come up with plenty to use. Use a variety of techniques, such as: <\/span><\/p>\n