{"id":968,"date":"2020-01-08T06:20:32","date_gmt":"2020-01-08T06:20:32","guid":{"rendered":"http:\/\/webdesigninhoustontexas.com\/silkcards_blogs\/?p=968"},"modified":"2023-09-06T09:54:36","modified_gmt":"2023-09-06T16:54:36","slug":"how-to-use-brand-storytelling-to-resonate-with-your-audience","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/inspire\/how-to-use-brand-storytelling-to-resonate-with-your-audience\/","title":{"rendered":"How to Use Brand Storytelling to Resonate With Your Audience \u2013 SilkCards"},"content":{"rendered":"<p align=\"center\"><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/03232017-SILKCARDSBrandStorytelling-1.jpg\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a business owner or a corporate marketer, you can connect with your customer base by forming a connection with them through storytelling. Advertising research has shown that consumers are heavily influenced by emotional response. Your brand\u2019s story will set the tone by presenting a picture of who you are, what your company\u2019s philosophy is, and why the public should care about you.<!--more--><\/span><\/p>\n<p><strong>Related:&nbsp;<a href=\"\/blog\/learn\/how-to-make-your-brand-more-human\" rel=\"noreferrer\" target=\"\">How to Make Your Brand More Human<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">Brand Story Strategy to Connect with Your Audience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"> Your brand\u2019s story is much more than a mission statement or a marketing message; it is the way you will communicate your brand\u2019s purpose. By having a story people can connect with, you can show others the difference it has made in the lives of others, which will help them to see how it can also meet their own needs.<\/span><\/p>\n<p><strong>Related:&nbsp;<a href=\"\/blog\/culture\/3-proactive-questions-you-can-ask-to-form-your-brand-identity\" rel=\"noreferrer\" target=\"\">3 Proactive Questions You Can Ask to Form Your Brand Identity<\/a><\/strong><\/p>\n<h3><span style=\"font-weight: 400;\">You can create a compelling brand story by:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Being genuine.<\/strong> Show your customers who you really are by using real people, real situation, and real facts to back up your claims.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Offering a fresh take on your industry.<\/strong> This is your chance to show your clients who you are and why you are different.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Telling a story about how your products or services have helped others to solve problems.<\/strong> How is your company making a difference in lives?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A well-crafted story will resonate with the public while also being able to be condensed into a recognizable sound bite or image. This is much different from a blog post, which may be created to demonstrate authority and ability, to inform about current events, or even to get search engine rankings. Your brand\u2019s story will define who you are and what you stand for.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Your brand\u2019s story can:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tell the origin story of your company.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help your customers get to know your company\u2019s founder or members of the team.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demonstrate your dedication to your industry by telling a story about how you became so passionate about the products and services you offer.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Best Brand Story Examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One example of extremely successful corporate storytelling is Weight Watchers. Weight loss can be a very personal and emotionally charged issue, and that is the secret behind the success of Weight Watchers\u2019 brand story. By showing through personal narratives of not just <em>how<\/em> people can lose weight but <em>why<\/em> people lose weight, this company helped make their customer base feel empowered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps one of the best examples of a company using brand storytelling is Nike, who has been relying on this style of marketing since the late 1990s. By focusing on the personal stories of youth who are aspiring to greatness, they tied their image in with the possibility for greatness that lies within everyone who uses their products.<\/span><\/p>\n<p><strong>Related:&nbsp;<a href=\"\/blog\/learn\/3-brands-that-are-crushing-it-in-the-apparel-industry-and-why\" rel=\"noreferrer\" target=\"\">3 Brands That Are Crushing It in the Apparel Industry and Why<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s consumers are more likely to shop with their conscience than ever before, and the latest research reveals that over half of consumers will not support companies they don\u2019t believe in. As ethical concerns have become increasingly important in our society, it makes sense to use a brand story to show why your company is worth investing in.<\/span><\/p>\n<p align=\"center\"><a class=\"counter_link\" href=\"https:\/\/offers.4colorprint.com\/cs\/c\/?cta_guid=3b3fd771-3034-426d-b512-2bf97e0ff14c&amp;placement_guid=91f54b13-d521-49e6-a9d9-ee3982022882&amp;portal_id=2086628&amp;canon=https%3A%2F%2Fblog.4colorprint.com%2Fhow-to-use-brand-storytelling-to-resonate-with-your-audience&amp;redirect_url=APefjpEYy3sP_TJORyDbLIA87Cs8ubHH1GpjDdnxPOuzemUtBP7wgCN_LtzC9i4zvyMBo7KYKjSqb2LOwxstymSkcsDuhpnwqqAwijvmKDWNgBFG0HeQfRCOTUwjjkNORPFW0zbYLUntwxo1N72A7oQ-1xGoCnOMXRwHxmnTkHtLR4vjRDFrsCeAgyY0IY80DD5B5HdeIwP8yfn4TUZrHTFqafR7KPnywGPO79FATBkyUf5dq3vQm-nAHq99pkwNQq73Ry0fX88kZnSV4LXrWTl_Sr8SWtqIcw&amp;click=1cb1ac2b-ac7f-4648-bbb0-4b6c90dd9b88&amp;hsutk=6ca2b905551d83ebf8832e0d1d3dd6fe&amp;signature=AAH58kE_aQyDn41Aw977ywaDzdeEiL9-tw&amp;utm_referrer=https%3A%2F%2Fblog.4colorprint.com%2Fpage%2F12&amp;pageId=4966363669&amp;__hstc=8819754.6ca2b905551d83ebf8832e0d1d3dd6fe.1578373607928.1578395631008.1578459895388.4&amp;__hssc=8819754.26.1578459895388&amp;__hsfp=2299111051&amp;contentType=blog-post\" rel=\"noopener noreferrer\" target=\"_blank\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/CTA_Mockup_1-3.jpg\" alt=\"business_card_sample_pack_CTA\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a business owner or a corporate marketer, you can connect with your customer base by forming a connection with them through storytelling. Advertising research has shown that consumers are heavily influenced by emotional response. Your brand\u2019s story will set the tone by presenting a picture of who you are, what your company\u2019s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/silkcards.com\/blog\/inspire\/how-to-use-brand-storytelling-to-resonate-with-your-audience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Use Brand Storytelling to Resonate With Your Audience \u2013 SilkCards&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Brand Storytelling to Resonate With Your Audience \u2013 SilkCards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkcards.com\/blog\/inspire\/how-to-use-brand-storytelling-to-resonate-with-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Brand Storytelling to Resonate With Your Audience \u2013 SilkCards\" \/>\n<meta property=\"og:description\" content=\"If you are a business owner or a corporate marketer, you can connect with your customer base by forming a connection with them through storytelling. Advertising research has shown that consumers are heavily influenced by emotional response. Your brand\u2019s story will set the tone by presenting a picture of who you are, what your company\u2019s &hellip; Continue reading &quot;How to Use Brand Storytelling to Resonate With Your Audience \u2013 SilkCards&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silkcards.com\/blog\/inspire\/how-to-use-brand-storytelling-to-resonate-with-your-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"SilkCards Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T06:20:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-06T16:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/03232017-SILKCARDSBrandStorytelling-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SilkCards\" \/>\n<meta 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