{"id":796,"date":"2020-01-08T04:56:55","date_gmt":"2020-01-08T04:56:55","guid":{"rendered":"http:\/\/webdesigninhoustontexas.com\/silkcards_blogs\/?p=796"},"modified":"2023-09-06T09:55:02","modified_gmt":"2023-09-06T16:55:02","slug":"visual-content-for-memory-marketing-infographic","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/","title":{"rendered":"Visual Content for Memory Marketing [Infographic]"},"content":{"rendered":"<p><strong>Infographic Summary<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"background-color: transparent;\">The brain can see images that last for 13 milliseconds. What can we read in 13 milliseconds? Remember this: If you want to <a href=\"\/blog\/learn\/how-to-build-your-own-powerful-personal-brand-painlessly\">create a memorable brand fast<\/a>, <em>use visuals<\/em>. Humans comprehend visual content quicker, better, and longer.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/p>\n<h2><span style=\"background-color: transparent;\">Visual Content for Memory Marketing<\/span><\/h2>\n<p><span style=\"background-color: transparent;\">People are likely to remember only 10% of what they hear 3 days later. However, if a relevant image is paired with the same information, they\u2019ll remember 65% of it in 3 days.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/p>\n<ul class=\"checkppoint\">\n<li><span style=\"background-color: transparent;\">4x as many consumers would prefer to watch a video about a product than to read about it.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">Using the word \u201cvideo\u201d in an email subject line boosts open rates by 19% and click-through rates by 65%.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">Visual content tends to perform about 4.5x better than text-filled content.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">65% of people are visual learners.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">Businesses on Facebook create about 180% stronger engagement when they use photo albums in their posts.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">Out of all the data your brain processes, 90% of it is visual.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/li>\n<li><span style=\"background-color: transparent;\">The brain processes visuals 60,000x faster than text.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/li>\n<li><span data-story-id=\"story_4d93f7deb0bae21db9adeb5e454dd898\" data-room-id=\"room_d55656173acacd30780427481cc28406\" data-timestamp=\"1500481760676\" data-text=\"The brain can see images that last for 13 milliseconds. What can we read in 13 milliseconds? Remember this: If you want to create a memorable brand fast, use visuals. Humans comprehend visual content quicker, better, and longer. \n\nUse the following statistics in the infographic: \n\nPeople are likely to remember only 10% of what they hear 3 days later. However, if a relevant image is paired with the same information, they\u2019ll remember 65% of it in 3 days. \n\n4x as many consumers would prefer to watch a video about a product than to read about it. \n\nUsing the word \u201cvideo\u201d in an email subject line boosts open rates by 19% and click-through rates by 65%. \n\nVisual content tends to perform about 4.5x better than text-filled content. \n\n65% of people are visual learners. \n\nBusinesses on Facebook create about 180% stronger engagement when they use photo albums in their posts. \n\nOut of all the data your brain processes, 90% of it is visual. \n\nThe brain processes visuals 60,000x faster than text. \n\nYour eyes contain 70% of all your sensory receptors. \" data-userid=\"598696220730163200\" data-orgid=\"598696220990210048\" style=\"background-color: transparent;\">Your eyes contain 70% of all your sensory receptors.&nbsp;<\/span><img style=\"background-color: transparent;\"><\/li>\n<\/ul>\n<p>The best forms of visual content to use for your &#8220;memory marketing&#8221; campaigns are:<\/p>\n<ul class=\"checkppoint\">\n<li>Infographics<\/li>\n<li>Pictures\/images<\/li>\n<li>Videos<\/li>\n<li>GIFS<\/li>\n<\/ul>\n<p>Related:&nbsp;<a href=\"\/blog\/culture\/visual-storytelling-does-what-other-marketing-cant\" rel=\"noreferrer\" target=\"\">Visual Storytelling Does What Other Marketing Can&#8217;t<\/a><\/p>\n<p><strong>Sources<\/strong><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy?__hstc=8819754.6efa47f5ebb147e883e844a3301b8c7a.1578371842266.1578396393096.1578458494922.6&amp;__hssc=8819754.7.1578458494922&amp;__hsfp=2299111051#sm.0000d3tecz57xeolyfe2i3ressvvn\" style=\"background-color: transparent;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">42 Visual Content Marketing Statistics You Should Know in 2017<\/span><\/a><\/p>\n<p><a href=\"https:\/\/tapsnap.net\/blog\/5-stats-explaining-the-importance-of-visual-content-on-social-media\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">5 Stats Explaining the Importance of Visual Content on Social Media<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.mcknightkurland.com\/brand-experience\/5-visual-content-statistics-and-infographic\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">5 Visual Content Statistics and Infographic<\/span><\/a><\/p>\n<p><a href=\"http:\/\/blog.bazaarvoice.com\/2017\/04\/17\/visual-content-memory-in-marketing\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Visual Content and the Power of Memory in Marketing<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Infographic Summary<\/p>\n","protected":false},"author":12,"featured_media":797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Visual Content for Memory Marketing [Infographic]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual Content for Memory Marketing [Infographic]\" \/>\n<meta property=\"og:description\" content=\"Infographic Summary\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"SilkCards Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T04:56:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-06T16:55:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/07272017-SILKCARDSMemoryMarketin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SilkCards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SilkCards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/\"},\"author\":{\"name\":\"SilkCards\",\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/#\\\/schema\\\/person\\\/f6b9e2b4bad118cb07c7454f1ea16bb4\"},\"headline\":\"Visual Content for Memory Marketing [Infographic]\",\"datePublished\":\"2020-01-08T04:56:55+00:00\",\"dateModified\":\"2023-09-06T16:55:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/\"},\"wordCount\":245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/07272017-SILKCARDSMemoryMarketin.jpg\",\"articleSection\":[\"Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/\",\"url\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/\",\"name\":\"Visual Content for Memory Marketing [Infographic]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/07272017-SILKCARDSMemoryMarketin.jpg\",\"datePublished\":\"2020-01-08T04:56:55+00:00\",\"dateModified\":\"2023-09-06T16:55:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/07272017-SILKCARDSMemoryMarketin.jpg\",\"contentUrl\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/07272017-SILKCARDSMemoryMarketin.jpg\",\"width\":500,\"height\":1250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/culture\\\/visual-content-for-memory-marketing-infographic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visual Content for Memory Marketing [Infographic]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/\",\"name\":\"SilkCards Blog\",\"description\":\"about business cards\",\"publisher\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/#organization\",\"name\":\"SilkCards Blog\",\"url\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cropped-toplogo1.jpg\",\"contentUrl\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cropped-toplogo1.jpg\",\"width\":1136,\"height\":250,\"caption\":\"SilkCards Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/#\\\/schema\\\/person\\\/f6b9e2b4bad118cb07c7454f1ea16bb4\",\"name\":\"SilkCards\",\"url\":\"https:\\\/\\\/silkcards.com\\\/blog\\\/author\\\/silkcards\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Visual Content for Memory Marketing [Infographic]","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/","og_locale":"en_US","og_type":"article","og_title":"Visual Content for Memory Marketing [Infographic]","og_description":"Infographic Summary","og_url":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/","og_site_name":"SilkCards Blog","article_published_time":"2020-01-08T04:56:55+00:00","article_modified_time":"2023-09-06T16:55:02+00:00","og_image":[{"width":500,"height":1250,"url":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/07272017-SILKCARDSMemoryMarketin.jpg","type":"image\/jpeg"}],"author":"SilkCards","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SilkCards","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/#article","isPartOf":{"@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/"},"author":{"name":"SilkCards","@id":"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4"},"headline":"Visual Content for Memory Marketing [Infographic]","datePublished":"2020-01-08T04:56:55+00:00","dateModified":"2023-09-06T16:55:02+00:00","mainEntityOfPage":{"@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/"},"wordCount":245,"commentCount":0,"publisher":{"@id":"https:\/\/silkcards.com\/blog\/#organization"},"image":{"@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/#primaryimage"},"thumbnailUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/07272017-SILKCARDSMemoryMarketin.jpg","articleSection":["Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/","url":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/","name":"Visual Content for Memory Marketing [Infographic]","isPartOf":{"@id":"https:\/\/silkcards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/#primaryimage"},"image":{"@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/#primaryimage"},"thumbnailUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/07272017-SILKCARDSMemoryMarketin.jpg","datePublished":"2020-01-08T04:56:55+00:00","dateModified":"2023-09-06T16:55:02+00:00","breadcrumb":{"@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/#primaryimage","url":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/07272017-SILKCARDSMemoryMarketin.jpg","contentUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/07272017-SILKCARDSMemoryMarketin.jpg","width":500,"height":1250},{"@type":"BreadcrumbList","@id":"https:\/\/silkcards.com\/blog\/culture\/visual-content-for-memory-marketing-infographic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/silkcards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Visual Content for Memory Marketing [Infographic]"}]},{"@type":"WebSite","@id":"https:\/\/silkcards.com\/blog\/#website","url":"https:\/\/silkcards.com\/blog\/","name":"SilkCards Blog","description":"about business cards","publisher":{"@id":"https:\/\/silkcards.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/silkcards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/silkcards.com\/blog\/#organization","name":"SilkCards Blog","url":"https:\/\/silkcards.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg","contentUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg","width":1136,"height":250,"caption":"SilkCards Blog"},"image":{"@id":"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4","name":"SilkCards","url":"https:\/\/silkcards.com\/blog\/author\/silkcards\/"}]}},"_links":{"self":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts\/796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/comments?post=796"}],"version-history":[{"count":2,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts\/796\/revisions"}],"predecessor-version":[{"id":2767,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts\/796\/revisions\/2767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/media\/797"}],"wp:attachment":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/media?parent=796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/categories?post=796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/tags?post=796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}