{"id":63,"date":"2020-01-06T08:06:05","date_gmt":"2020-01-06T08:06:05","guid":{"rendered":"http:\/\/localhost\/silkcards\/?p=63"},"modified":"2023-09-06T09:56:34","modified_gmt":"2023-09-06T16:56:34","slug":"matters-of-size-our-go-to-business-card-size-comparison","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/","title":{"rendered":"Matters of Size: Our Go-to Business Card Size Comparison \u2013 SilkCards"},"content":{"rendered":"<p>When you\u2019re creating an experience that will \u201cwow\u201d your intended audience, the smallest details are the ones that matter the most.&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>Factors like paper thickness and business card size can have an outsized impact on the way your pitch will be received. With multiple sizing and card stock options to choose from, it\u2019s important to consider your aesthetics, needs, and goals when ordering business cards.&nbsp;<\/p>\n<p>How do you know where to start? The <a href=\"\/\">print experts at Silkcards<\/a> are here to help.<\/p>\n<h2><strong>Why does business card size matter?<\/strong><\/h2>\n<p>Print marketing is all about using material cues to build brand association.&nbsp;<\/p>\n<p>Leaning on existing preferences people have for card size, paper weight, and other tactile qualities connects your card to good, positive products and experiences. A card that is just a little too big (or small) throws off these expectations.<\/p>\n<p>In recent years, some brands have experimented with using material associations tactically to create an effect. For example, some designers engage a connection by using <a href=\"\/print\/Frosted-Plastic-Cards\">frosted plastic business cards<\/a> with a weight and feel reminiscent of ID badges and credit cards \u2014 two things you train your mind not to leave behind.&nbsp;<\/p>\n<p>Creative, intentional material selection goes a long way toward making your card stand out from all the rest.<\/p>\n<h2><strong>The wide world of business card sizing<\/strong><\/h2>\n<p><a href=\"\/blog\/culture\/standard-business-card-sizes-you-should-be-using\">Standard business card dimensions<\/a> vary ever so slightly from country to country. Visually, it\u2019s not a big difference, but it can impact usability.&nbsp;<\/p>\n<p>What happens if your card doesn\u2019t fit into a recipient\u2019s wallet or business card holder? The inconvenience may be small, but it\u2019s still an inconvenience, which might give your brand a negative association in the recipient\u2019s mind. Your card will likely end up crumpled in their pocket or at the bottom of their purse (or, worse, in the trash can).<\/p>\n<p>Before you travel overseas, make sure that the business cards you\u2019ll be handing out meet local best practices. Here are the standard business card sizes in 30 leading nations:&nbsp;<\/p>\n<ul>\n<li>Canada and US: 3.5\u201d \u00d7 2\u201d<\/li>\n<li>Japan: 3.582\u201d \u00d7 2.165\u201d<\/li>\n<li>Ireland, Italy, United Kingdom, France, Germany, Austria, Netherlands, Spain, Switzerland, Belgium, Slovenia, Portugal, Turkey: 3.346\u201d \u00d7 2.165\u201d<\/li>\n<li>Australia, Denmark, New Zealand, Norway, Taiwan, Sweden, Vietnam, India, Colombia: 3.54\u201d \u00d7 2.165\u201d<\/li>\n<li>Hong Kong, China, Singapore, Malaysia: 3.543\u201d \u00d7 2.125\u201d<\/li>\n<li>Iran: 3.346\u201d \u00d7 1.889\u201d<\/li>\n<\/ul>\n<p>How do these standard sizes stack up against everyday items? A <a href=\"\/blog\/news\/what-are-the-dimensions-of-a-credit-card-thickness-size\">standard size CR80 credit card or gift card<\/a> has the following dimensions:<\/p>\n<ul>\n<li>Width of 3.37\u201d (85.6 mm)<\/li>\n<li>Height of 2.125\u201d (53.98 mm)<\/li>\n<li>Thickness of 0.03\u201d (0.76 mm)<\/li>\n<\/ul>\n<p align=\"center\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/anastasiia-ostapovych-pjwbiuwXy0.jpg\"><\/p>\n<p>The typical size of a men\u2019s wallet in the US is 3.5\u201d x 4.5\u201d<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/two-paddles-axe-and-leatherwork-2.jpg\"><\/p>\n<p>The new iPhone XR is 5.94\u201d x 2.98\u201d x 0.33\u201d<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/tom-barrett-gahrG0vrcxg-unsplash-2.jpg\"><\/p>\n<p>American dollar dimensions: 2.61\u201d x 6.14\u201d x .0043\u201d thick<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/neonbrand-AOJGuIJkoBc-unsplash-1.jpg\"><\/p>\n<h2><strong>Card stock and paper thickness<\/strong><\/h2>\n<p>14pt and 16pt business cards are lightweight, traditional and budget-friendly. They\u2019re very much the standard for mass marketing with business cards, but they aren\u2019t very durable and don\u2019t stand out from the crowd.&nbsp;<\/p>\n<p>Think about how easy it is to throw out a paper-thin business card \u2014 most people wouldn\u2019t think twice. On the other hand, the extra weight of a 22pt business card introduces a physicality that engages the recipient and makes them take a second look at what you have to offer.&nbsp;<\/p>\n<p>For creatives looking to make an even bigger impact, Silkcards offers exclusive and stylish 32pt business card stock with a heftier feel to make your business cards even more impactful.<\/p>\n<p>There\u2019s more to heavy paper stock than just looks. Heavy card stock will stay crisp and clean for longer, and won\u2019t fold or crease when jammed into a pocket. When distributing cards at a trade show or conference, thicker card stock can take a little wear and tear and still present your brand in a positive light.&nbsp;<\/p>\n<h2><strong>Add-ons and perks<\/strong><\/h2>\n<p>Want an attention-grabbing logo on your card? Why not make it literally stand out in 3D?<\/p>\n<p>Silkcards produces multi-layer cards by stacking thinner paper stock together. This technique creates a luxuriously heavy card that can be creatively die-cut to create three-dimensional designs and text that work particularly well for logos and key design features.<\/p>\n<p>Length, width, thickness, and 3D design are all key components of business card size. Whether you\u2019re going for a luxe 32pt stock in a custom shape and size, or a more classic 22pt standard-size business card, the pros at Silkcards can help you create the card of your dreams.<\/p>\n<p class=\"p1\"><a href=\"\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\"><strong>Everything you need to know about sizing your business cards for print.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re creating an experience that will \u201cwow\u201d your intended audience, the smallest details are the ones that matter the most.&nbsp;<\/p>\n","protected":false},"author":12,"featured_media":64,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matters of Size: Our Go-to Business Card Size Comparison \u2013 SilkCards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matters of Size: Our Go-to Business Card Size Comparison \u2013 SilkCards\" \/>\n<meta property=\"og:description\" content=\"When you\u2019re creating an experience that will \u201cwow\u201d your intended audience, the smallest details are the ones that matter the most.&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/\" \/>\n<meta property=\"og:site_name\" content=\"SilkCards Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-06T08:06:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-06T16:56:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SilkCards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SilkCards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/\"},\"author\":{\"name\":\"SilkCards\",\"@id\":\"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4\"},\"headline\":\"Matters of Size: Our Go-to Business Card Size Comparison \u2013 SilkCards\",\"datePublished\":\"2020-01-06T08:06:05+00:00\",\"dateModified\":\"2023-09-06T16:56:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/\"},\"wordCount\":744,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/silkcards.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg\",\"articleSection\":[\"Work\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/\",\"url\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/\",\"name\":\"Matters of Size: Our Go-to Business Card Size Comparison \u2013 SilkCards\",\"isPartOf\":{\"@id\":\"https:\/\/silkcards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg\",\"datePublished\":\"2020-01-06T08:06:05+00:00\",\"dateModified\":\"2023-09-06T16:56:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#primaryimage\",\"url\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg\",\"contentUrl\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg\",\"width\":500,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/silkcards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Matters of Size: Our Go-to Business Card Size Comparison\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/silkcards.com\/blog\/#website\",\"url\":\"https:\/\/silkcards.com\/blog\/\",\"name\":\"SilkCards Blog\",\"description\":\"about business cards\",\"publisher\":{\"@id\":\"https:\/\/silkcards.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/silkcards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/silkcards.com\/blog\/#organization\",\"name\":\"SilkCards Blog\",\"url\":\"https:\/\/silkcards.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg\",\"contentUrl\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg\",\"width\":1136,\"height\":250,\"caption\":\"SilkCards Blog\"},\"image\":{\"@id\":\"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4\",\"name\":\"SilkCards\",\"url\":\"https:\/\/silkcards.com\/blog\/author\/silkcards\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Matters of Size: Our Go-to Business Card Size Comparison \u2013 SilkCards","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/","og_locale":"en_US","og_type":"article","og_title":"Matters of Size: Our Go-to Business Card Size Comparison \u2013 SilkCards","og_description":"When you\u2019re creating an experience that will \u201cwow\u201d your intended audience, the smallest details are the ones that matter the most.&nbsp;","og_url":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/","og_site_name":"SilkCards Blog","article_published_time":"2020-01-06T08:06:05+00:00","article_modified_time":"2023-09-06T16:56:34+00:00","og_image":[{"width":500,"height":333,"url":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg","type":"image\/jpeg"}],"author":"SilkCards","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SilkCards","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#article","isPartOf":{"@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/"},"author":{"name":"SilkCards","@id":"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4"},"headline":"Matters of Size: Our Go-to Business Card Size Comparison \u2013 SilkCards","datePublished":"2020-01-06T08:06:05+00:00","dateModified":"2023-09-06T16:56:34+00:00","mainEntityOfPage":{"@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/"},"wordCount":744,"commentCount":0,"publisher":{"@id":"https:\/\/silkcards.com\/blog\/#organization"},"image":{"@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#primaryimage"},"thumbnailUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg","articleSection":["Work"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/","url":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/","name":"Matters of Size: Our Go-to Business Card Size Comparison \u2013 SilkCards","isPartOf":{"@id":"https:\/\/silkcards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#primaryimage"},"image":{"@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#primaryimage"},"thumbnailUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg","datePublished":"2020-01-06T08:06:05+00:00","dateModified":"2023-09-06T16:56:34+00:00","breadcrumb":{"@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#primaryimage","url":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg","contentUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/01\/blog2.jpg","width":500,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/silkcards.com\/blog\/work\/matters-of-size-our-go-to-business-card-size-comparison\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/silkcards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Matters of Size: Our Go-to Business Card Size Comparison"}]},{"@type":"WebSite","@id":"https:\/\/silkcards.com\/blog\/#website","url":"https:\/\/silkcards.com\/blog\/","name":"SilkCards Blog","description":"about business cards","publisher":{"@id":"https:\/\/silkcards.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/silkcards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/silkcards.com\/blog\/#organization","name":"SilkCards Blog","url":"https:\/\/silkcards.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg","contentUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg","width":1136,"height":250,"caption":"SilkCards Blog"},"image":{"@id":"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4","name":"SilkCards","url":"https:\/\/silkcards.com\/blog\/author\/silkcards\/"}]}},"_links":{"self":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":7,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":2829,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions\/2829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/media\/64"}],"wp:attachment":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}