{"id":1936,"date":"2022-04-20T15:20:23","date_gmt":"2022-04-20T15:20:23","guid":{"rendered":"https:\/\/silkcards.com\/blog\/?p=1936"},"modified":"2023-08-26T15:20:48","modified_gmt":"2022-04-20T15:20:48","slug":"gift-card-marketing-strategies-to-capture-customers","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/","title":{"rendered":"Gift Card Marketing Strategies To Capture Customers"},"content":{"rendered":"<p>Your customers are the key to a successful business. How can you draw them in and get them to spend money with you? Gift cards are a quick and easy way for your current customers to draw their loved ones to your business.<\/p>\n<p>Make those cards memorable and unique. Try these gift card marketing strategies to capture customers, and you\u2019ll be well on your way to further growth and success.<\/p>\n<h2>Catch the Eye<\/h2>\n<p>Create a striking design that will stand out to customers. Print your company\u2019s name in a prominent, legible font and use eye-pleasing colors. If you\u2019ve already got a logo for your company, use it on <a href=\"\/print\/Custom-Plastic-Gift-Cards\"><strong>custom logo gift cards<\/strong><\/a> to make your business stay in your customers\u2019 minds.<\/p>\n<h2>Encourage Sales<\/h2>\n<p>Train your employees to suggest gift cards as a perfect add-on to a customer\u2019s purchase. Implement incentives for those employees\u2014if they sell a certain amount of gift cards, reward them for their hard work. You can even give them a gift card of their own!<\/p>\n<h2>Place Them Prominently<\/h2>\n<p>The cash register is an effective place to display your gift cards. As your cashier rings up the customer\u2019s items, they can easily ask, \u201cWould you like to purchase a gift card?\u201d This technique is beneficial during holiday seasons. People need gifts, and they need them fast.<\/p>\n<h2>Host Giveaways<\/h2>\n<p>Encourage your customers to interact with your business. The promise of a custom gift card can make them want to pay attention and spend more. Try to interact with your loyal customers via social media. For example, if they post photos of themselves with your merchandise, the winner can receive a gift card.<\/p>\n<h2>Reward Loyalty<\/h2>\n<p>Gift cards are a perfect tool to integrate into your loyalty program. Use internal software to track how much money each customer spends. Sure, you could offer them a t-shirt or a tote bag for every $200 spent, but a gift card is a better way to ensure that they return.<\/p>\n<p>Your business will grow more quickly if you develop a solid, dedicated customer base. When you offer gift cards, you create an easy way for new customers to come in and spend. Use these gift card marketing strategies to capture customers and brighten your business\u2019s future.<\/p>\n<p><meta name=\"description\" content=\"Custom company gift cards are an easy and effective way to entice customers and get them to spend money at your business. Here are a few helpful strategies.\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom company gift cards are an easy and effective way to entice customers and get them to spend money at your business. Here are a few helpful strategies.<\/p>\n","protected":false},"author":12,"featured_media":1937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gift Card Marketing Strategies To Capture Customers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gift Card Marketing Strategies To Capture Customers\" \/>\n<meta property=\"og:description\" content=\"Custom company gift cards are an easy and effective way to entice customers and get them to spend money at your business. Here are a few helpful strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"SilkCards Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-20T15:20:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-20T15:20:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"684\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SilkCards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SilkCards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/\"},\"author\":{\"name\":\"SilkCards\",\"@id\":\"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4\"},\"headline\":\"Gift Card Marketing Strategies To Capture Customers\",\"datePublished\":\"2022-04-20T15:20:23+00:00\",\"dateModified\":\"2022-04-20T15:20:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/\"},\"wordCount\":385,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/silkcards.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg\",\"articleSection\":[\"Learn\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/\",\"url\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/\",\"name\":\"Gift Card Marketing Strategies To Capture Customers\",\"isPartOf\":{\"@id\":\"https:\/\/silkcards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg\",\"datePublished\":\"2022-04-20T15:20:23+00:00\",\"dateModified\":\"2022-04-20T15:20:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#primaryimage\",\"url\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg\",\"contentUrl\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg\",\"width\":684,\"height\":456,\"caption\":\"Gift Card Marketing Strategies To Capture Customers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/silkcards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gift Card Marketing Strategies To Capture Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/silkcards.com\/blog\/#website\",\"url\":\"https:\/\/silkcards.com\/blog\/\",\"name\":\"SilkCards Blog\",\"description\":\"about business cards\",\"publisher\":{\"@id\":\"https:\/\/silkcards.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/silkcards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/silkcards.com\/blog\/#organization\",\"name\":\"SilkCards Blog\",\"url\":\"https:\/\/silkcards.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg\",\"contentUrl\":\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg\",\"width\":1136,\"height\":250,\"caption\":\"SilkCards Blog\"},\"image\":{\"@id\":\"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4\",\"name\":\"SilkCards\",\"url\":\"https:\/\/silkcards.com\/blog\/author\/silkcards\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gift Card Marketing Strategies To Capture Customers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/","og_locale":"en_US","og_type":"article","og_title":"Gift Card Marketing Strategies To Capture Customers","og_description":"Custom company gift cards are an easy and effective way to entice customers and get them to spend money at your business. Here are a few helpful strategies.","og_url":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/","og_site_name":"SilkCards Blog","article_published_time":"2022-04-20T15:20:23+00:00","article_modified_time":"2022-04-20T15:20:48+00:00","og_image":[{"width":684,"height":456,"url":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg","type":"image\/jpeg"}],"author":"SilkCards","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SilkCards","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#article","isPartOf":{"@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/"},"author":{"name":"SilkCards","@id":"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4"},"headline":"Gift Card Marketing Strategies To Capture Customers","datePublished":"2022-04-20T15:20:23+00:00","dateModified":"2022-04-20T15:20:48+00:00","mainEntityOfPage":{"@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/"},"wordCount":385,"commentCount":0,"publisher":{"@id":"https:\/\/silkcards.com\/blog\/#organization"},"image":{"@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg","articleSection":["Learn"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/","url":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/","name":"Gift Card Marketing Strategies To Capture Customers","isPartOf":{"@id":"https:\/\/silkcards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#primaryimage"},"image":{"@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg","datePublished":"2022-04-20T15:20:23+00:00","dateModified":"2022-04-20T15:20:48+00:00","breadcrumb":{"@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#primaryimage","url":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg","contentUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2022\/04\/silkcards-153772-marketing-strategies-customers-blogbanner1.jpg","width":684,"height":456,"caption":"Gift Card Marketing Strategies To Capture Customers"},{"@type":"BreadcrumbList","@id":"https:\/\/silkcards.com\/blog\/learn\/gift-card-marketing-strategies-to-capture-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/silkcards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Gift Card Marketing Strategies To Capture Customers"}]},{"@type":"WebSite","@id":"https:\/\/silkcards.com\/blog\/#website","url":"https:\/\/silkcards.com\/blog\/","name":"SilkCards Blog","description":"about business cards","publisher":{"@id":"https:\/\/silkcards.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/silkcards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/silkcards.com\/blog\/#organization","name":"SilkCards Blog","url":"https:\/\/silkcards.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg","contentUrl":"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2020\/08\/cropped-toplogo1.jpg","width":1136,"height":250,"caption":"SilkCards Blog"},"image":{"@id":"https:\/\/silkcards.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/silkcards.com\/blog\/#\/schema\/person\/f6b9e2b4bad118cb07c7454f1ea16bb4","name":"SilkCards","url":"https:\/\/silkcards.com\/blog\/author\/silkcards\/"}]}},"_links":{"self":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts\/1936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/comments?post=1936"}],"version-history":[{"count":2,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts\/1936\/revisions"}],"predecessor-version":[{"id":1939,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/posts\/1936\/revisions\/1939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/media\/1937"}],"wp:attachment":[{"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/media?parent=1936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/categories?post=1936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silkcards.com\/blog\/wp-json\/wp\/v2\/tags?post=1936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}