{"id":1837,"date":"2021-11-15T18:26:39","date_gmt":"2021-11-15T18:26:39","guid":{"rendered":"https:\/\/silkcards.com\/blog\/?p=1837"},"modified":"2023-08-26T20:50:55","modified_gmt":"2022-02-03T20:50:55","slug":"maximizing-holiday-revenue-gift-card-promo-ideas-to-try","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/learn\/maximizing-holiday-revenue-gift-card-promo-ideas-to-try\/","title":{"rendered":"Maximizing Holiday Revenue: Gift Card Promo Ideas To Try"},"content":{"rendered":"<p>Gift cards are the perfect gift for both the giver and the receiver. They\u2019re a quick way to scratch names off the list and receivers love receiving them. With the holiday season upon us, it\u2019s time to plan for how you\u2019ll maximize holiday revenue with gift card promo ideas. Don\u2019t let the holidays slip by without taking advantage of greater revenue and attracting new customers.<\/p>\n<h2>Show Off the Cards<\/h2>\n<p>How will customers know you offer gift cards for gift giving? You\u2019ve got to display them so everyone can see. Set up an area dedicated to gift cards. The entrance to your establishment or a place where customers stop, such as a check-in desk or cashier station work well.<\/p>\n<p>Make the display eye catching and add some signage to remind customers that gift cards are a great idea for holiday gifts.<\/p>\n<h2>Take Advantage of Receipts<\/h2>\n<p>You\u2019re giving your customers a receipt every time they purchase, so why not add an advertisement for gift cards to it? Use that piece of paper or email to point out how easy it is to order a gift card or to stop in and grab one.<\/p>\n<h2>Offer Deals and Incentives<\/h2>\n<p>We all like a great deal. Give others a reason to purchase gift cards other than the fact that they make a great gift. Here are a few possible deals and incentives to consider:<\/p>\n<ul>\n<li>Purchase one gift card and receive a smaller gift for yourself.<\/li>\n<li>Receive a discount for every $50 spent in gift cards.<\/li>\n<li>Buy two $100 gift cards for $90.<\/li>\n<li>Purchase a certain amount of gift cards and receive a month of free membership.<\/li>\n<\/ul>\n<p>Plan according to your business and clientele. Use some fun incentives to sweeten the deal.<\/p>\n<h2>Create a Team<\/h2>\n<p>Form a gift card team with other businesses in the area. Advertise together, encouraging the community to support local businesses by giving the gift of gift cards this year. You can even display each other\u2019s cards in your businesses. Communities appreciate the efforts to make shopping easy and pull the community together.<\/p>\n<h2>Utilize Technology<\/h2>\n<p>If you haven\u2019t yet, it\u2019s time to create an online presence with your business. Let technology help you promote your gift cards. Here\u2019s how to encourage gift cards online:<\/p>\n<ul>\n<li>Advertise on your social media. Let followers know they can message you with the number of gift cards they need, and you\u2019ll send them out immediately.<\/li>\n<li>Use your customer base to send out an email blast reminding customers you have the answer for easy gift shopping.<\/li>\n<li>Consider ecards that are scanned in store or printed out and brought in, not just physical gift cards.<\/li>\n<\/ul>\n<h2>How Gift Cards Help Everyone<\/h2>\n<p>The greatest part of gift cards is the ease of buying and using them. It\u2019s easy for shoppers to complete their gift list when choosing gift cards. Remind shoppers of this when you advertise. Let\u2019s look at the benefits of gift cards for both the giver and the receiver:<\/p>\n<ul>\n<li>Easy to purchase.<\/li>\n<li>Allows flexibility for the receiver \u2014 they get to choose how and when to use it.<\/li>\n<li>Low stress: stock up on gift cards and be done.<\/li>\n<li>Support local businesses.<\/li>\n<li>Brings in new customers as well as returning ones.<\/li>\n<li>Easy advertising<\/li>\n<\/ul>\n<h2>Make Your Cards Unique<\/h2>\n<p>You may have the greatest company in the world, but if your gift cards look boring, others assume the business is boring as well. Make your cards pop so people begin to easily recognize the company as soon as they see the card. Your business is high quality and creative; your gift cards should be as well. Use the following idea to make your gift cards pop.<\/p>\n<h3>Make the Cards Durable<\/h3>\n<p>Choose plastic over cardstock for gift cards. Sometimes cards see a lot of miles before they show up for use. Plastic cards hold up better.<\/p>\n<h3>Show Off Your Brand<\/h3>\n<p>Just as you would prepare a business card properly, remember the gift cards you sell are also advertising your company. What\u2019s your brand like? Include the right colors, style, and wording to correctly reflect what your company stands for.<\/p>\n<h3>Barcode or Magnetic Strip?<\/h3>\n<p>Decide if you\u2019ll include a barcode for scanning or a magnetic strip for swiping, or both. This decision may depend on the time of equipment you use for reading codes and strips. Choose what\u2019s easiest for your business and the customers.<\/p>\n<h3>Offer Decorative Cases<\/h3>\n<p>Include options for wrapping up or presenting your gift cards. This is another helpful service for those purchasing the gift cards. Small gift card boxes, bags, or envelopes helps customers complete more of their holiday shopping.<\/p>\n<h2>Design the Gift Cards<\/h2>\n<p>Now that we understand how to maximize holiday revenue with gift card promo ideas, it\u2019s time to discuss how you can get your hands on the perfect gift cards for your business.<\/p>\n<p>Choose a gift card design company with an excellent reputation for creative designs. Remember, you want unique cards that represent your brand well. A good gift card design company will have the following:<\/p>\n<ul>\n<li>Professional designers to help you through every step.<\/li>\n<li>Options in card materials, font, and size.<\/li>\n<li>Samples to look at.<\/li>\n<li>A willingness to understand your brand.<\/li>\n<li>Excellent customer service that\u2019s available when you need it.<\/li>\n<\/ul>\n<p>It\u2019s hard to believe, but the holiday season is here. It\u2019s time to help your customers get those gifts done so you can enjoy the holiday revenue along with the happy faces of your satisfied customers. Offer gift cards and watch your business grow.<\/p>\n<p>At Silk Cards, we believe gift cards serve two purposes: to help the customer and to help the business. We also believe a gift card needs to be high quality and unique in appearance. That\u2019s why we offer the best in custom logo gift cards and <a href=\"\/print\/Custom-Plastic-Gift-Cards\">plastic gift cards<\/a>. With so many people walking around with your gift cards, it\u2019s important to make sure they properly represent the business.<\/p>\n<p>Contact Silk Cards or browse our convenient online design shop to get your gift cards prepared for the holiday rush.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1838\" src=\"\/blog\/wp-content\/uploads\/2021\/11\/DNXloiQz9sROUQwjNcTlGxmk5NFrgVxN1636485837.jpg\" alt=\"Maximizing Holiday Revenue: Gift Card Promo Ideas To Try\" width=\"800\" height=\"2000\" srcset=\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/11\/DNXloiQz9sROUQwjNcTlGxmk5NFrgVxN1636485837.jpg 800w, https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/11\/DNXloiQz9sROUQwjNcTlGxmk5NFrgVxN1636485837-120x300.jpg 120w, https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/11\/DNXloiQz9sROUQwjNcTlGxmk5NFrgVxN1636485837-410x1024.jpg 410w, https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/11\/DNXloiQz9sROUQwjNcTlGxmk5NFrgVxN1636485837-768x1920.jpg 768w, https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/11\/DNXloiQz9sROUQwjNcTlGxmk5NFrgVxN1636485837-614x1536.jpg 614w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><br \/>\n<meta name=\"description\" content=\"The holidays are upon us and it\u2019s time to maximize holiday revenue with gift card promo ideas. Strike while the iron is hot and sell some gift cards.\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holidays are upon us and it\u2019s time to maximize holiday revenue with gift card promo ideas. Strike while the iron is hot and sell some gift cards.<\/p>\n","protected":false},"author":12,"featured_media":1839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximizing Holiday Revenue: Gift Card Promo Ideas To Try<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkcards.com\/blog\/learn\/maximizing-holiday-revenue-gift-card-promo-ideas-to-try\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizing Holiday Revenue: Gift Card Promo Ideas To Try\" \/>\n<meta property=\"og:description\" content=\"The holidays are upon us and it\u2019s time to maximize holiday revenue with gift card promo ideas. 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