{"id":1824,"date":"2021-10-13T21:08:56","date_gmt":"2021-10-13T21:08:56","guid":{"rendered":"https:\/\/silkcards.com\/blog\/?p=1824"},"modified":"2023-08-26T21:09:14","modified_gmt":"2022-02-03T21:09:14","slug":"common-business-card-design-failures-things-to-avoid","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/work\/common-business-card-design-failures-things-to-avoid\/","title":{"rendered":"Common Business Card Design Failures: Things To Avoid \u2013 SilkCards"},"content":{"rendered":"<p>Business cards are essential, whether your business has been around for decades or you\u2019re just starting your first business journey. Before going through the effort of creating the card that will tell the world who you are and what you have to offer, you should understand the most common business card design failures so that you won\u2019t make those same mistakes. In this article, we\u2019ll look at what those mistakes are and how to avoid them.<\/p>\n<h2>It\u2019s Not Just a Card<\/h2>\n<p>That small card you hand to people in hopes they\u2019ll contact you is a powerful tool. A business card is a portable advertisement you can bring with you anywhere and everywhere. You get one shot to impress with it, so you\u2019ve got to make it count.<\/p>\n<p>It\u2019s amazing how much information a well-designed business card holds. There\u2019s an art to including all the necessary information without overloading the card. For this reason, it\u2019s best to choose an experienced designer to help you create your business card. Let\u2019s get started on our list of the most common business card design failures, starting with cluttered cards.<\/p>\n<h2>It\u2019s a Cluttered Mess<\/h2>\n<p>Clutter is never good anywhere, including your business card. The goal is to give a quick summary of the services you offer without jamming so much onto the card that potential customers need a magnifying glass to read it all. The more words you use, the tinier they get.<\/p>\n<p>Practice the layout and writing over and over until the design is neat, clear, and easy to read while also showing your personality. Say what you need to say in as few words as possible.<\/p>\n<h2>It Doesn\u2019t Include a Way To Reach You<\/h2>\n<p>Believe it or not, businesspeople often get so caught up in how a card looks that they forget to add all their contact information. Today, we have quite a few ways for customers to reach us. Include it all. You never know what someone\u2019s preferred method of contact is, so let them decide. Here\u2019s a list of important contact information you don\u2019t want to leave off your business card:<\/p>\n<ul>\n<li>Social media pages<\/li>\n<li>Phone number (texting and calling)<\/li>\n<li>Email address<\/li>\n<li>Street address, if applicable<\/li>\n<li>Mailing address<\/li>\n<li>Website address<\/li>\n<\/ul>\n<p>When you include all your information, you\u2019ll feel confident no one can say they weren\u2019t sure how to contact you.<\/p>\n<h2>It\u2019s Behind the Times<\/h2>\n<p>Don\u2019t carry around an outdated business card. Classic is one thing; outdated is another. Outdated means two things: the style is from another era, or your information isn\u2019t up to date.<\/p>\n<ul>\n<li>The style: Everyone has different tastes, but if yours is quite old-fashioned and doesn\u2019t suit your current business, you\u2019ll need to leave your comfort zone and design a business card with a modern twist. Not every business card requires something trendy and hip, but you don\u2019t want the design to look outdated.<\/li>\n<li>The Information: Whether you\u2019re updating an old card or designing a new one, double-check, then triple-check, the information to make sure it\u2019s all up to date before printing.<\/li>\n<\/ul>\n<h2>It Doesn\u2019t Represent Your Brand<\/h2>\n<p>The brand represents your business. Create your brand before designing your cards, and then allow it to shine through in the design. A lack of branding leaves customers wondering what the business represents.<\/p>\n<p>Your business\u2019s brand encompasses your colors, lettering, logo, and slogan. It creates the vibe of the company. What vibe are you hoping others pick up from your business card? Consider the emotions, thoughts, and feelings you want to inspire, and your brand will come to you.<\/p>\n<h2>It Includes Blurry or Pixeled Images<\/h2>\n<p>Image quality is important, and one of the most common business card design failures is not checking the quality of images before ordering.<\/p>\n<p>Unclear images make a business card look sloppy and cheap. That won\u2019t say anything good about your business.<\/p>\n<h2>You Didn\u2019t Spell-Check It<\/h2>\n<p>Typos are unacceptable on a business card. The best way to avoid this mistake is to proofread it several times and ask others to proofread it as well. It\u2019s better to fix typos right away rather than to see them after you\u2019ve already started handing the business cards out to others.<\/p>\n<h2>You Ignored the Safe Area<\/h2>\n<p>When designing a business card, there\u2019s a safe area to work with, and you can\u2019t ignore it. The safe area allows a designer to work within the areas that won\u2019t be cut when printing. Don\u2019t think you can just squeeze in a little extra text or embellishment here and there. Safe areas are there for a reason\u2014to make designing simpler.<\/p>\n<h2>You Waste Valuable Space<\/h2>\n<p>The front of your business card would be perfect, if only you could have said a little more. Well, you could if you use the back of the card as well. It\u2019s a mistake to leave all that blank space on the back of a card. It\u2019s there, so you might as well use it. No one grabs a business card and doesn\u2019t flip it over to see what\u2019s there. We all do, so use it as an opportunity to add a little more.<\/p>\n<h2>The Cardstock, Size, and Shape Choices Don\u2019t Fit<\/h2>\n<p>You have plenty of great options when it comes to your business cards\u2019 material, shape, and size. Traditional is great, but you can get more creative if it suits the business. If you are a serious law firm, don\u2019t choose a circular card because you think it looks fun.<\/p>\n<p>Of course, the opposite is also true. If you own a trendy company that\u2019s all about forward thinking and good times, go for a round card, a plastic card, or even a metal card to leave your mark. Choose cardstock, size, and shape according to your brand.<\/p>\n<p>It Doesn\u2019t Show Your Value<br \/>\nYou know your business adds value to others, but does your business card let them know that? Somewhere on the card, let customers know why they need you and how you can improve their lives.<\/p>\n<p>Take the time to create the best business card the first time so that you have no regrets as you hand them to others. Use our guide to help you avoid the mistakes others have made.<\/p>\n<p>Silk Cards is here to help you design the business card you envision. We offer unique options, such as <a href=\"\/print\/Metal-Business-Cards\">laser-cut metal business cards<\/a>, as well as many other trendy, elegant, or traditional designs. Contact us or browse our online store to see our many options.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1826 size-full\" src=\"\/blog\/wp-content\/uploads\/2021\/10\/iAsM67FfcuEnrTU7l21TqZiM00kM0PPB1634062292.jpg\" alt=\"Common Business Card Design Failures: Things To Avoid\" width=\"800\" height=\"2000\" srcset=\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/10\/iAsM67FfcuEnrTU7l21TqZiM00kM0PPB1634062292.jpg 800w, https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/10\/iAsM67FfcuEnrTU7l21TqZiM00kM0PPB1634062292-120x300.jpg 120w, https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/10\/iAsM67FfcuEnrTU7l21TqZiM00kM0PPB1634062292-410x1024.jpg 410w, https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/10\/iAsM67FfcuEnrTU7l21TqZiM00kM0PPB1634062292-768x1920.jpg 768w, https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/10\/iAsM67FfcuEnrTU7l21TqZiM00kM0PPB1634062292-614x1536.jpg 614w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><br \/>\n<meta name=\"description\" content=\"The most common business card design failures are often small and easy to miss. Being aware of them is helpful as you design your own business card.\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most common business card design failures are often small and easy to miss. Being aware of them is helpful as you design your own business card.<\/p>\n","protected":false},"author":12,"featured_media":1825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Common Business Card Design Failures: Things To Avoid \u2013 SilkCards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkcards.com\/blog\/work\/common-business-card-design-failures-things-to-avoid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common Business Card Design Failures: Things To Avoid \u2013 SilkCards\" \/>\n<meta property=\"og:description\" content=\"The most common business card design failures are often small and easy to miss. Being aware of them is helpful as you design your own business card.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silkcards.com\/blog\/work\/common-business-card-design-failures-things-to-avoid\/\" \/>\n<meta property=\"og:site_name\" content=\"SilkCards Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-13T21:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T21:09:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/silkcards.com\/blog\/wp-content\/uploads\/2021\/10\/xe1mYJLvDisz5lbChf4vrgqoyXy4LsTv1634062291.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"684\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SilkCards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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