Before You Begin<\/h2>\n
Before you begin designing your business card, it\u2019s important to understand your business and what it stands for. Sure, you know what your business is about, but is it easily seen by others? Does your company express a certain mood or culture you want to convey? Is it serious, fun, casual, or elegant? When someone holds that business card in their hand and reads it, they\u2019ll quickly come to these conclusions. Understand how you want your card to represent you, and begin designing.<\/p>\n
The Shape<\/h2>\n
The average business card size is three-and-a-half inches by two inches in a rectangular shape. The size works well, but did you know you can have a business card unique from all those little rectangles? The shape of a business card is important. Are you in an industry that\u2019s quite cut and dry, where everyone prefers a card that fits perfectly with others? Then the 3-inch rectangle is the right one. However, if your business centers around cutting-edge design and the latest trends, shouldn\u2019t your business card also? Virtually every shape is possible with a business card; you need a designer willing to get creative.<\/p>\n
The Size<\/h2>\n
Like the shape, business cards aren\u2019t always the standard size. There are a few things to consider when choosing the size of your business card:<\/p>\n
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- The country you\u2019ll use it in matters. Countries have many different standard-sized business cards. As mentioned, it\u2019s three-and-a-half by two inches in the US; however, other countries vary.<\/li>\n
- What do you need it to say? As you design your card, certain areas are considered safe for your text, logo, and images. The areas on the card are the bleed area, trim area, and safety area. You may need a larger card design if you can\u2019t fit all you need in the safety zone.<\/li>\n
- How badly do you want it to stand out? A big card that screams call me first<\/em> may work well for marketing and is harder to lose. Still, some find a bigger card harder to store.<\/li>\n<\/ul>\n
There are plenty of pros and cons when considering the size of your business card. Much of the decision rests on what your business is and what information you need to get across on a card.<\/p>\n
Logo and Graphics<\/h2>\n
Before designing your card, it\u2019s helpful to know what you\u2019d like your logo to look like and if you would like any other graphics on it. Your logo plays a big role in how others view the tone and style of your business, so choose wisely and make it pop.<\/p>\n
The Text<\/h2>\n
Likely, you have a lot you\u2019d like to say on your business card, but you can\u2019t say it all. It\u2019s like having five seconds to explain to someone what you do and how your service can improve their lives. That\u2019s a bit of pressure. Jot down what you want your business card to tell others, then start narrowing it down into a realistic phrase or two for your business card.<\/p>\n
Special Finishes<\/h2>\n
There are several special finishes to show that you care enough to create something special. Here\u2019s a look at a few favorite special finishes:<\/p>\n
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