{"id":171,"date":"2020-01-07T04:56:17","date_gmt":"2020-01-07T04:56:17","guid":{"rendered":"http:\/\/webdesigninhoustontexas.com\/silkcards_blogs\/?p=171"},"modified":"2023-09-06T09:56:31","modified_gmt":"2023-09-06T16:56:31","slug":"adding-hand-drawn-design-elements-finding-the-right-balance-for-your-brand","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/all\/adding-hand-drawn-design-elements-finding-the-right-balance-for-your-brand\/","title":{"rendered":"Adding Hand-Drawn Design Elements: Finding the Right Balance For Your Brand \u2013 SilkCards"},"content":{"rendered":"<p>Design doesn\u2019t have to be daunting, even for people who lack a formal design background. Well executed, hand-drawn logos on business cards create a rich, highly personal look that can help define a brand. They can be light, whimsical, and welcoming, or they can be abstract, moody, or stripped down to the basics it all depends on your inspiration. Paired with the right typography and layout, hand-drawn ink illustrations can tap into an emotional experience, not unlike the illustrations in your favorite family cookbook.<\/p>\n<p>There\u2019s no \u201cone size fits all\u201d methodology when it comes to business card design \u2014 sometimes bending the rules will create an impact that extends well beyond your wildest expectations. Other times, you end up with a look that\u2026 doesn\u2019t quite work. Nowhere is the risk of a poorly executed design more apparent than in a hand-drawn logo on a business card.<\/p>\n<p>How do you strike the right balance when introducing hand-drawn elements to your design?<\/p>\n<p>Here are some valuable tips:<\/p>\n<h2><strong>Finding the right balance<\/strong><\/h2>\n<p>Even if you don\u2019t have access to a <a href=\"\/print\/High-Impact-Custom-Design\" rel=\"noreferrer\" target=\"_blank\">creative design team<\/a>, or the time to completely hand draw a business card, you can still create a unique and memorable business card using subtle hand-drawn touches.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Effective design is all about finding the right balance. Hand-drawn elements can \u2014 and should! \u2014 be married to bold typography. A strong serif font can emphasize classic professionalism, great for industries like law and real estate, while a modern sans serif brings out minimalist qualities, often utilized for cards in creative fields like design and photography.<\/p>\n<p>&nbsp;<\/p>\n<p>Don\u2019t be afraid to touch up your design with digital illustration software as needed. A lot of designers will create a hand-crafted design, then touch it up to look more professional. That way, you can achieve a custom feel without using unnecessary design resources.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Hand-drawn elements that look great on a business card:<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul class=\"checkppoint\" >\n<li>Company name\/logo <i>(if hand-drawing matches your brand guidelines)<\/i><\/li>\n<li>Personal signature<\/li>\n<li>Background illustrations and patterns<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>While we\u2019re here, let\u2019s address some Dos and Don\u2019ts:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>DO: Use a clean, steady hand<\/strong><\/h3>\n<p>Good hand-made graphics are proportional, evenly spaced, and made with clean lines of relatively uniform thickness. Drawn logos should avoid pencil shading unless it\u2019s executed very well. Invest in the right tools for the job \u2014 purchase quality drawing pencils or ink pens and good paper, or invest in a graphics tablet to instantly allow your hand drawings to render as vector art, ready for printing.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>DON\u2019T: Try to mimic digitally-rendered design<\/strong><\/h3>\n<p>Naturalness defines the best qualities of a hand-drawn design. Trying to replicate the crispness of a digitally rendered design by hand isn\u2019t going to produce the look you want. Instead, you run the risk of creating a design that looks sloppy and amateurish. Stay away from drawings that include squares or straight lines, since the eye can easily tell when those things are not drawn perfectly.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>DO: Accent with strong elements<\/strong><\/h3>\n<p>Be creative in the way you present natural elements on your card. Subtle touches like <a href=\"\/print\/Embossed-Business-Cards\" rel=\"noreferrer\" target=\"_blank\">embossing<\/a> on a signature or logo take your hand-drawn elements to the next level.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>DON\u2019T: Overdo it<\/strong><\/h3>\n<p>The more you add to your card,&nbsp;the more the information you\u2019re trying to present has to compete for attention. Adding too many elements and your card will feel chaotic, or even overwhelming. Remember, less is more. Maybe it\u2019s a clich\u00e9, but it\u2019s true.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>DO: Choose the right paper<\/strong><\/h3>\n<p>When introducing a handcrafted design element to your design, it\u2019s important that the rest of your card doesn\u2019t feel handmade in any way. Choose a high quality paper, preferably one with <a href=\"\/print\/Thick-Business-Cards\" rel=\"noreferrer\" target=\"_blank\">32pt thickness or higher<\/a>, to create an impactful experience for your recipient.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Are you experienced? Learn more about the Silkcards experience. <a href=\"\/pages\/contact-silk-cards\" rel=\"noreferrer\" target=\"_blank\">Contact us!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design doesn\u2019t have to be daunting, even for people who lack a formal design background. Well executed, hand-drawn logos on business cards create a rich, highly personal look that can help define a brand. They can be light, whimsical, and welcoming, or they can be abstract, moody, or stripped down to the basics it all depends on your inspiration. Paired with the right typography and layout, hand-drawn ink illustrations can tap into an emotional experience, not unlike the illustrations in your favorite family cookbook.<\/p>\n","protected":false},"author":12,"featured_media":251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adding Hand-Drawn Design Elements: Finding the Right Balance For Your Brand \u2013 SilkCards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkcards.com\/blog\/all\/adding-hand-drawn-design-elements-finding-the-right-balance-for-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adding Hand-Drawn Design Elements: Finding the Right Balance For Your Brand \u2013 SilkCards\" \/>\n<meta property=\"og:description\" content=\"Design doesn\u2019t have to be daunting, even for people who lack a formal design background. 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