{"id":1695,"date":"2020-01-09T05:20:08","date_gmt":"2020-01-09T05:20:08","guid":{"rendered":"http:\/\/webdesigninhoustontexas.com\/silkcards_blogs\/?p=1695"},"modified":"2024-01-16T12:40:36","modified_gmt":"2024-01-16T20:40:36","slug":"6-creative-restaurant-promotions-that-win-over-customers","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/news\/6-creative-restaurant-promotions-that-win-over-customers\/","title":{"rendered":"6 Creative Restaurant Promotions That Win Over Customers \u2013 SilkCards"},"content":{"rendered":"

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With dozens of new restaurants opening in your area each year, achieving success in the food industry is definitely not an easy task. Even so, restaurant owners can still boost the popularity and profitability of their business by employing a series of creative marketing strategies both online and offline<\/a>.<\/p>\n

Famous Restaurant Promotions that Worked<\/h2>\n

Using a variety of tools, these three restaurant giants created their own promotions with a high success rate.<\/p>\n

1. Applebee\u2019s: Lunchtime Guarantee<\/h3>\n

Seeking to improve lunch sales, this Applebee\u2019s campaign promises customers their lunch will be ready within 14 minutes, or it\u2019s free. As a result, the restaurant saw almost a 10% increase in lunch sales.<\/p>\n

This strategy worked because it appealed to busy employees who can go to Applebee\u2019s and eat and still make it back to work before their lunch hour is over.<\/p>\n

Related: Top 5 Ways to Increase Restaurant Traffic During the Work Week<\/p>\n

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2. Taco Bell: Taco Bell Breakfast<\/h3>\n

Announcing that 5,500 stores would be serving a morning menu, Taco Bell broke into the breakfast market with a clever advertising video. The video features men named Ronald McDonald across the country eating and loving the restaurant\u2019s new breakfast items. It tells customers that Taco Bell has food everyone will love, even people named Ronald McDonald, a clear reference to their competitor.<\/p>\n

This promotion succeeded not only due to the memorable ad but also because it brought customers significantly different breakfast choices than are available at other American fast food restaurants.<\/p>\n

3. Domino\u2019s: \u2018Oh, Yes, We Did\u2019 Promotion<\/h3>\n

Domino\u2019s knew that they had to make a change once sales declined considerably and stores began closing. The corporation overhauled its menu and retrained its staff. To get the word out about their changes, Domino\u2019s did a documentary called \u201cOh, Yes We Did\u201d and even rented a billboard in Time\u2019s Square that depicted customer reviews.<\/p>\n

Their strategy worked, and they saw a revenue increase of 14.5%. The restaurant can attribute their success in large part to their humility: They weren\u2019t afraid to tell their customers that they knew they needed to improve and to show them how they\u2019d do exactly that. Who can help but not root for a comeback?<\/p>\n

Try these 6 Creative Restaurant Promotions to Keep Your Customers Close<\/h2>\n

Here are 6 foolproof tactics that could help any restaurant attract as many growling stomachs as possible, boost revenues, and stay in the public eye virtually effortlessly:<\/p>\n

1. Create Loyalty Programs<\/h3>\n

Loyalty programs always return the best results simply because they manage to address the needs and demands of existing clients. By teaming up with a food app you could dangle a carrot in front of your customers via loyalty programs designed to help your guests unlock a 5 or 10 percent discount after a certain number of visits. You can also offer membership cards<\/a> for customers to help keep track of their visits.<\/p>\n

2. Run a Gift Card Campaign<\/h3>\n

Also, consider developing and implementing a gift card campaign<\/a>. Design exquisite cards displaying your logo, contact information, and the best photos of your mouthwatering, signature dishes. Establish a partnership with different media outlets that could organize interactive contests and offer your cards as prizes.<\/p>\n

This is a great method to boost your visibility and expand your reach. Also, think about distributing custom gift cards<\/a> randomly in your neighborhood. Let the whole world know that you\u2019re offering $10 off orders over $40 or free dessert with every meal served in your restaurant. These attractive offers will help you keep your restaurant full and your clients satisfied 24\/7.<\/p>\n

3. Educate Your Customers<\/h3>\n

If you\u2019re introducing a new food item, give your existing clients the chance to sample it before it’s available to order in your restaurant. If the new dish contains rare, exotic ingredients or has an interesting story, make sure that each customer receives a flyer or brochure that describes your culinary masterpiece, and gives your clients a few compelling reasons to taste it right away.<\/p>\n

4. Create Better Flyers<\/h3>\n

By now, you are probably aware of the fact that all your clients and prospects appreciate freebies and quality services that make them feel important and valued. Focus on these two expectations and:<\/p>\n