{"id":1433,"date":"2020-01-08T11:16:11","date_gmt":"2020-01-08T11:16:11","guid":{"rendered":"http:\/\/webdesigninhoustontexas.com\/silkcards_blogs\/?p=1433"},"modified":"2023-09-06T09:53:15","modified_gmt":"2023-09-06T16:53:15","slug":"building-a-brand-that-lasts-how-to-increase-your-brand-value","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/news\/building-a-brand-that-lasts-how-to-increase-your-brand-value\/","title":{"rendered":"Building A Brand That Lasts: How to Increase Your Brand Value \u2013 SilkCards"},"content":{"rendered":"

Your company’s brand is one crucial connection point to your customers. When you increase your brand value, it lets them know what you organization values, how you differ from your competitors, and the type of products and services you offer<\/a>. <\/span><\/p>\n

This all adds into brand value, which <\/span>Seth Godin<\/span><\/a> defines as \u201cmerely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.\u201d<\/em><\/span><\/p>\n

Increasing Brand Value<\/span><\/h2>\n

Here are five ways to build a strong brand for your company.<\/p>\n

1. Give Your Brand Meaning<\/h3>\n

What is your company truly known for? <\/span>Entrepreneur<\/span><\/a> discusses a few different company personas: is your company the young, nervy upstart or the reliable, established institution? Are you the high-quality, high cost option, or the low-cost, high value option?<\/span><\/p>\n

There are also the visuals to consider<\/span><\/a>. How do your logo, fonts, colors, photography, packaging, letterhead, and website all contribute to your brand?<\/span><\/p>\n

Then there are the emotions that you want to evoke. How do you want your customers to feel about your company? Excited? Comfortable?<\/p>\n

2. Create and Showcase Your Brand Personality<\/h3>\n

Your brand personality is how your brand expresses itself. For example, market research company <\/span>Millward Brown<\/span><\/a> discusses 24 different adjectives (e.g., straightforward, friendly, creative, caring) and 10 different archetypes (e.g., friend, seductress, maiden, mother<\/em>) that can be used to describe a brand’s personality. If your brand is adventurous, it should be shown in your website, advertising, and in the way your company offers its products or services.<\/span><\/p>\n

3. Consider Customers\u2019 Perspectives<\/strong><\/h3>\n

Millward Brown further explains that a customer filters through your brand\u2019s personality through their own values and cultural understanding. You should understand how your customers may perceive your brand, as well as how your brand can shape that perception.<\/span><\/p>\n

4. Keep Design Standards High<\/strong><\/h3>\n

All those visual elements that are adding value to your brand\u2014e.g., logos, letterhead, packaging\u2014can show you\u2019re serious about your company and its customers. Even if your company has low-cost products, your branding should still show that quality matters to your company.<\/span><\/p>\n

5. Build Brand Loyalty Online Through Content<\/strong><\/h3>\n

There are a number of ways to engage customers and build brand loyalty<\/a> online. Social media outlets like Facebook, Twitter, Instagram, LinkedIn and Snapchat have become mainstays for businesses. You’ll need to determine which mediums work best for your brand, as well as the right content. Experiment and see what works best.<\/span><\/p>\n