{"id":1097,"date":"2020-01-08T07:29:45","date_gmt":"2020-01-08T07:29:45","guid":{"rendered":"http:\/\/webdesigninhoustontexas.com\/silkcards_blogs\/?p=1097"},"modified":"2023-09-06T09:54:07","modified_gmt":"2023-09-06T16:54:07","slug":"your-guide-to-color-theory-for-design-infographic","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/culture\/your-guide-to-color-theory-for-design-infographic\/","title":{"rendered":"Your Guide to Color Theory for Design [Infographic] \u2013 SilkCards"},"content":{"rendered":"<p style=\"text-align: right;\"><a href=\"#infographic\">Embed this infographic on your website<\/a><\/p>\n<div class=\"ace-line\">\n<p align=\"center\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/01252017-SILKCARDSTheoryofColorInfographic.jpg\"><\/p>\n<\/div>\n<p><!--more--><\/p>\n<h2 class=\"ace-line\" style=\"text-align: left;\">Theory of Color Infographic [Summary]<\/h2>\n<div id=\"magicdomid120\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Artists, philosophers, psychologists and scientists have studied the effects of color for centuries, developing a multitude of theories about the use of color. Whether online in a website or within custom <a href=\"\/print\/Die-Cut-Business-Cards\">die cut business cards<\/a>, the number and variety of such theories shows that universal rules cannot be applied: the perception of color depends on individual experience.&nbsp;<\/span><\/div>\n<h3 id=\"magicdomid432\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Color Theory Definition<\/span><\/h3>\n<div id=\"magicdomid566\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">A set of basic rules in mixing color perception to achieve the desired effect by combining light colors or combining colors reflected in pigments.&nbsp;<\/span><\/div>\n<div id=\"magicdomid582\" class=\"ace-line\">&nbsp;<\/div>\n<div id=\"magicdomid794\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\"><strong>Color theory definition:<\/strong> The perception of color depends on preferences and tastes in terms of colors, to a greater or lesser extent, physical reactions to certain colors, feelings like the cold in a room painted in light blue, or the heat in another room painted in orange, yellow and red.<\/span><\/div>\n<div class=\"ace-line\">&nbsp;<\/div>\n<div class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Related:&nbsp;<a href=\"\/blog\/inspire\/how-typography-can-influence-the-behavior-of-your-audience\" rel=\"noreferrer\" target=\"\">How Typography Can Influence the Behavior of Your Audience<\/a><\/span><\/div>\n<h3 id=\"magicdomid827\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Most Visible Color to the Human Eye<\/span><\/h3>\n<div id=\"magicdomid872\" class=\"ace-line\"><strong><span class=\"author-MSnApNSJGkS5\">Can the human eye distinguish between 10,000 colors?&nbsp;<\/span><\/strong><span class=\"author-MSnApNSJGkS5\">Yes, and in addition physical dimensions of color can be used to relate experiences of perception with material properties such as saturation, brilliance and tone. Based on the theory of color, we present a chromatic circle, which serves to observe the basic organization and interrelation of colors.&nbsp;<\/span><\/div>\n<h3 id=\"magicdomid1145\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Color Contrast Wheel<\/span><\/h3>\n<div id=\"magicdomid1147\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">We can also use it as a way to make the color selection that seems appropriate to our design. We can find different circles of color, but the one we see here is comprised of 12 basic colors.&nbsp;<\/span><\/div>\n<div class=\"ace-line\">&nbsp;<\/div>\n<div class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Related:&nbsp;<a href=\"\/blog\/inspire\/flat-design-vs-realism-which-is-right-for-your-brand-identity\" rel=\"noreferrer\" target=\"\">Flat Design vs Realism: Which Is Right for Your Brand Identity?<\/a><\/span><\/div>\n<div class=\"ace-line\">&nbsp;<\/div>\n<div id=\"magicdomid1309\" class=\"ace-line\">\n<p align=\"center\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/01252017-SILKCARDSColorsInfographic.jpg\"><\/p>\n<\/div>\n<div id=\"magicdomid1311\" class=\"ace-line\">&nbsp;<\/div>\n<h2 id=\"magicdomid1358\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Contrasting and Complementary Colors Infographic [Summary]<\/span><\/h2>\n<div id=\"magicdomid1360\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">When we talk about complementing a color with another, the greater the contrast of clarity and darkness between the letters and the background, the better readability gives the text.&nbsp;<\/span><\/div>\n<div id=\"magicdomid1503\" class=\"ace-line\">&nbsp;<\/div>\n<div id=\"magicdomid1840\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">They are called complementary colors to those that, in the chromatic composition, complement each other.&nbsp;<\/span><\/div>\n<div id=\"magicdomid1842\" class=\"ace-line\">&nbsp;<\/div>\n<h3 id=\"magicdomid1858\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Easiest Colors to See<\/span><\/h3>\n<div id=\"magicdomid1859\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">We already know perfectly the psychology of many of the colors most used in the design so we can determine the use of them in large advertisements, as ads that must be seen at a long distance: the colors that do not lose visibility from afar are:<\/span><\/div>\n<ul class=\"checkppoint\">\n<li id=\"magicdomid1815\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Black<\/span><\/li>\n<li id=\"magicdomid1820\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Green<\/span><\/li>\n<li id=\"magicdomid1825\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Red<\/span><\/li>\n<li id=\"magicdomid1830\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Blue<\/span><\/li>\n<li id=\"magicdomid1839\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Yellow<\/span><\/li>\n<\/ul>\n<div id=\"magicdomid1860\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Therefore they are the most suitable to be used in advertising, signage and large ads.&nbsp;<\/span><\/div>\n<div class=\"ace-line\">&nbsp;<\/div>\n<div class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Related:&nbsp;<a href=\"\/blog\/news\/when-is-it-acceptable-to-use-a-script-font-in-a-design\" rel=\"noreferrer\" target=\"\">When Is It Acceptable to Use a Script Font in a Design?<\/a><\/span><\/div>\n<div class=\"ace-line\">&nbsp;<\/div>\n<div id=\"magicdomid1933\" class=\"ace-line\">\n<p align=\"center\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/01252017-SILKCARDSColorCombosInfographic.jpg\"><\/p>\n<\/div>\n<div class=\"ace-line\">&nbsp;<\/div>\n<h2 id=\"magicdomid1987\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Color Combinations: Background and Text Infographic [Summary]<\/span><\/h2>\n<div id=\"magicdomid1989\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">The most determinant property of color may be its relative character. Any color can be evaluated outside its environment. The same tone may look different when it is placed on different backgrounds, and different colors may appear almost the same when they are associated with different backgrounds.&nbsp;<\/span><\/div>\n<div id=\"magicdomid2233\" class=\"ace-line\">&nbsp;<\/div>\n<div id=\"magicdomid2314\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">There are two basic compositional forms of color. One is harmony, and the other is the contrast.&nbsp;<\/span><\/div>\n<div id=\"magicdomid2316\" class=\"ace-line\">&nbsp;<\/div>\n<div id=\"magicdomid2488\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\"><strong>Harmonize:<\/strong> It means to coordinate the different values which the color acquires in a composition. That is to say, when in a composition all the colors possess a part in common to the rest of the component colors.&nbsp;<\/span><\/div>\n<div id=\"magicdomid2490\" class=\"ace-line\">&nbsp;<\/div>\n<div id=\"magicdomid2556\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\"><strong>Contrast:<\/strong> It occurs when in a composition the colors have nothing in common.<\/span><\/div>\n<h3 id=\"magicdomid2557\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Background and Text Color Combinations<\/span><\/h3>\n<div id=\"magicdomid2576\" class=\"ace-line\"><strong><span class=\"author-MSnApNSJGkS5\">Good combinations:<\/span><\/strong><\/div>\n<ul class=\"checkppoint\">\n<li id=\"magicdomid2592\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Orange and white<\/span><\/li>\n<li id=\"magicdomid2607\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Yellow and black<\/span><\/li>\n<li id=\"magicdomid2619\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Black and white<\/span><\/li>\n<li id=\"magicdomid2643\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Dark blue with white or gray<\/span><\/li>\n<\/ul>\n<div id=\"magicdomid2659\" class=\"ace-line\"><strong><span class=\"author-MSnApNSJGkS5\">Bad combinations<\/span><\/strong><\/div>\n<ul class=\"checkppoint\">\n<li id=\"magicdomid2677\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Red with turquoise<\/span><\/li>\n<li id=\"magicdomid2692\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Green and pink<\/span><\/li>\n<li id=\"magicdomid2708\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">Brown and purple<\/span><\/li>\n<li id=\"magicdomid2718\" class=\"ace-line\"><span class=\"author-MSnApNSJGkS5\">White and gray<\/span><\/li>\n<\/ul>\n<p><span class=\"author-MSnApNSJGkS5\">Related:&nbsp;<a href=\"\/blog\/learn\/branding-design-whats-current-what-works-what-doesnt\" rel=\"noreferrer\" target=\"\">Branding Design: What&#8217;s Current, What Works, &amp; What Doesn&#8217;t<\/a><\/span><\/p>\n<p><span class=\"author-MSnApNSJGkS5\">Ready to put your newfound color theory knowledge to the test? Start building your brand with SILKCARDS, where we offer premium business cards and other marketing materials. Get your FREE sample pack today to check out what we&#8217;re all about.<\/span><\/p>\n<p align=\"center\"><a class=\"counter_link\" 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href=&#8221;https:\/\/silkcards.com\/&#8221;&gt;SILKCARDS&lt;\/a&gt;&lt;\/strong&gt;&lt;\/p&gt;<\/textarea><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embed this infographic on your website<\/p>\n","protected":false},"author":12,"featured_media":1099,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Guide to Color Theory for Design [Infographic] \u2013 SilkCards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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