{"id":1094,"date":"2020-01-08T07:29:30","date_gmt":"2020-01-08T07:29:30","guid":{"rendered":"http:\/\/webdesigninhoustontexas.com\/silkcards_blogs\/?p=1094"},"modified":"2023-09-06T09:54:08","modified_gmt":"2023-09-06T16:54:08","slug":"13-ways-to-get-customers-with-friday-the-13th-tattoo-specials","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/news\/13-ways-to-get-customers-with-friday-the-13th-tattoo-specials\/","title":{"rendered":"13 Ways to Get Customers With Friday the 13th Tattoo Specials \u2013 SilkCards"},"content":{"rendered":"

<\/p>\n

In the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of affordable ink that tells a story of Lady Luck or Miss Fortune. Each design must incorporate the number 13 in some way, and the price tag of these calendar-inspired creative pieces is the same as the date on which they\u2019re born: $13 (plus a $7 gratuity to the artist).<\/p>\n

Why Doing $13 Tattoos Is a Great Business Idea<\/strong><\/h2>\n

It may seem risky to take a hit by doing a $13 tattoo versus completing a large custom piece at your hourly rate. That said, $13 Friday the 13th tattoos have been doing big business. (and for good reason!)<\/p>\n

This is your chance to connect with customers and establish rapport with people who may want a more expensive tattoo down the road. Plus, since these tattoos tend to be smaller in size, It\u2019s a great way to get some of your less-experienced artists<\/a> some much-needed exposure.<\/p>\n

Related:\u00a05 Tattoo Shop Promotion Ideas to Get People Amped About Ink<\/a><\/strong><\/p>\n

Friday the 13th Tattoo Specials & Promotion Ideas<\/strong><\/h2>\n

Historically, Friday the 13th represents ample amounts of superstition and unlucky occurrences. For wise tattoo artists, however, this is one holiday that can prove fruitful well into the coming weeks and months.<\/p>\n

How, you ask? Check out these primo Friday the 13th tattoo promos!<\/p>\n

#1. Create a Pricing Pyramid<\/h3>\n

Naturally, you need to have the traditional $13 options available. Make sure they\u2019re small enough that you don\u2019t lose money on the sessions, and be sure to have an array of bigger, pricier options readily on display the moment customers walk in the door.<\/p>\n

#2. Play with Your Luck<\/h3>\n

People will be looking for ironic art on this traditionally unlucky day. Have your artists draw flash sheets that incorporate a combination of good luck and dark-side themes so they\u2019re ready ahead of time.<\/p>\n

#3. Head to the Interwebs<\/h3>\n

Hit your Twitter, Facebook, and Instagram pages hard, and be sure to interact with people who post on your threads so you can generate new interest from their friends and followers.<\/p>\n

Related:\u00a03+ Ways to Combine an Online and Offline Marketing Campaign<\/a><\/strong><\/p>\n

#4. Show off with Signage<\/h3>\n

Your storefront should create mystery and intrigue. Put some inventive signage in your windows so passersby can\u2019t help but learn more about the wicked awesome things going on inside your store.<\/p>\n

#5. Put Your Art on the Catwalk<\/h3>\n

Find a way to get your favorite Friday the 13th design in front of audiences ahead of time by putting it on a model who will walk a catwalk. You can always airbrush it if she doesn\u2019t want to wear the original forever!<\/p>\n

Related: The Issue of Pricing: A Thorn in Every Tattoo Shop\u2019s Side<\/a><\/strong><\/p>\n

#6. Partner with a Painter<\/h3>\n

Speaking of art\u2013commissioning a painter to put your work on a coffee shop or hipster gallery can mean big things for word-of-mouth advertising.<\/p>\n

#7. This App\u2019s on You!<\/h3>\n

Direct mail works well when it\u2019s done right. Send out mailers with a coupon to a local eatery, courtesy of your company\u2019s goodwill.<\/p>\n

#8. Partner with Another Local Joint<\/h3>\n

If direct mail isn\u2019t your thing, partner up for the real thing. Work with a nearby bar to concoct food and drink specials for people who patronize both establishments on this superstitious day.<\/p>\n

Related:\u00a0How to Manage Your Tattoo Shop\u2019s Online Reputation<\/a><\/strong><\/p>\n

#9. Start an Instagram Special<\/h3>\n

Customers who mention you in a special Friday the 13th hashtag are entered into a drawing for a bigger and better tattoo.<\/p>\n

#10. Invite Submissions from the Public<\/h3>\n

Ask people to submit their best Friday the 13th tattoo design. You\u2019ll get plenty of free advertising; just be sure the winner gets something special, too.<\/p>\n

#11. Show Your Hand<\/h3>\n

In the weeks leading up to Friday the 13th, have local restaurants leave an Ace of Spades business card with your information when they lay down customers\u2019 bills. In return, showcase their business cards on your pay counter.<\/p>\n

Related: What Your Tattoo Customers Really Want (Besides New Ink)<\/a><\/strong><\/p>\n

#12. Have In-Store Merchandise Ready<\/h3>\n

Any great tattoo parlor promotes its art with awesome t-shirts, hats, coffee mugs, and other retail items. Have your shelves stocked so you’re ready to go with sellable merchandise that displays your artists\u2019 talents. This can help offset the low cost of the $13 tatts.<\/p>\n

#13. Promote Yourself with High-Quality Materials<\/h3>\n

Nobody wants to get a tattoo from someone who\u2019s using his mom\u2019s stationary to distribute his shop\u2019s information! As a tattoo artist, your marketing materials must be as wicked as your body art is; in such a visual industry, you should have only premium tattoo business cards<\/a>, flyers, etc.<\/p>\n

Related: The Anatomy of One Bad-Ass Tattoo Shop Business Card<\/a><\/strong><\/p>\n

Stock up on SILKCARDS promo<\/a> items to keep Friday the 13th from turning into a day you wish you’d done differently!<\/p>\n

\"Request<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of affordable ink that tells a story of Lady Luck or Miss Fortune. Each design must incorporate the number 13 … <\/p>\n

Continue reading “13 Ways to Get Customers With Friday the 13th Tattoo Specials \u2013 SilkCards”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":1095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n13 Ways to Get Customers With Friday the 13th Tattoo Specials \u2013 SilkCards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkcards.com\/blog\/news\/13-ways-to-get-customers-with-friday-the-13th-tattoo-specials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Ways to Get Customers With Friday the 13th Tattoo Specials \u2013 SilkCards\" \/>\n<meta property=\"og:description\" content=\"In the tattoo world, profits play upon superstitions. 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