{"id":1029,"date":"2020-01-08T06:51:48","date_gmt":"2020-01-08T06:51:48","guid":{"rendered":"http:\/\/webdesigninhoustontexas.com\/silkcards_blogs\/?p=1029"},"modified":"2023-09-06T09:54:16","modified_gmt":"2023-09-06T16:54:16","slug":"should-i-market-my-restaurant-on-groupon","status":"publish","type":"post","link":"https:\/\/silkcards.com\/blog\/learn\/should-i-market-my-restaurant-on-groupon\/","title":{"rendered":"Should I Market My Restaurant on Groupon?"},"content":{"rendered":"<p>If you haven\u2019t heard of <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span>, it is an online subscription service that provides&nbsp;coupons for exclusive deals, usually to restaurants, in the area. These are only available&nbsp;once a certain number of customers have purchased the deal. Because the discount rates are often half price or even lower, it is easy to wonder if these deals are worth it when it comes to marketing your restaurant on Groupon.<!--more--><\/p>\n<p><strong>Related:&nbsp;<a href=\"\/blog\/news\/top-5-ways-to-increase-restaurant-traffic-during-the-work-week\" rel=\"noreferrer\" target=\"\">Top 5 Ways to Increase Restaurant Traffic During the Work Week<\/a><\/strong><\/p>\n<h2>Is <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> Worth It for Restaurant Marketing?<\/h2>\n<p>To know&nbsp;if <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> is worth it, it\u2019s a good idea to understand how <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> works. Your restaurant may&nbsp;benefit from <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> because of the free advertising it gets using the service. Groupon has a huge user base that the coupon is available to.<\/p>\n<p>You sign up, agreeing to a set number of coupons, and then <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> will take it from there, including the&nbsp;writing and distribution of the advertising copy. You must agree to giving a sizeable discount on meals or service. When the company was new, this was a fifty percent discount. <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> will then sell these and issue them with expiration dates for&nbsp;the customers to use at&nbsp;your location.<\/p>\n<p><strong>Related:&nbsp;<a href=\"\/blog\/news\/6-creative-restaurant-promotions-that-win-over-customers\" rel=\"noreferrer\" target=\"\">6 Creative Restaurant Promotions that Win Over Customers<\/a><\/strong><\/p>\n<p><span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> will then split the earnings with the restaurant, 50\/50. An important part to remember is that if your minimum sales aren\u2019t met, the deal won\u2019t go through. Like any advertising campaign, there are some advantages and disadvantages.<\/p>\n<h3>Pros<\/h3>\n<ul class=\"checkppoint\">\n<li>Using <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> can guarantee your restaurant a certain amount of sales.<\/li>\n<li>Customers respond well to the deals.<\/li>\n<li>It is easy to use.<\/li>\n<li>You can&nbsp;promote foods that are moving slow or menu items that aren\u2019t highly featured.<\/li>\n<\/ul>\n<h3>Cons<\/h3>\n<ul class=\"checkppoint\">\n<li>The people that get a deal don\u2019t want to come back and pay the standard price.<\/li>\n<li>It can also be frustrating to find <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> customers taking up seats when your restaurant would be packed anyway.<\/li>\n<li>Wait staff may be irritated either because they are worried tips will be small due to discounted meal prices.<\/li>\n<\/ul>\n<p><strong>Related:&nbsp;<a href=\"\/blog\/inspire\/15-ideas-to-get-new-customers-in-your-restaurant\" rel=\"noreferrer\" target=\"\">15 Ideas to Get New Customers in Your Restaurant<\/a><\/strong><\/p>\n<h2>How to Have Success in Marketing Your Restaurant on <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span><\/h2>\n<p>One key to your success with <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span> is to keep it limited to special occasions. You can do this by either using the service infrequently with larger minimum coupons to be sold or more regularly with a smaller number of coupons needed to sell. This will help limit the potential for your regular customers to only wait for a chance to enjoy a meal with their <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span>.<\/p>\n<p>Finally, you get access to the emails of those getting your <span class=\"scayt-misspell-word\" data-scayt-word=\"Groupon\" data-scayt-lang=\"en_US\">Groupon<\/span>, so make sure to use these for direct emailing campaigns in the future. Keeping these tips in mind while using the service can help you get the exposure you need most.<\/p>\n<p align=\"center\"><a class=\"counter_link\" href=\"https:\/\/offers.4colorprint.com\/cs\/c\/?cta_guid=b7bd59fb-6ada-43ec-81b1-5104e3b38628&amp;placement_guid=e442fa03-623d-4eac-be85-c5a19a52ba37&amp;portal_id=2086628&amp;canon=https%3A%2F%2Fblog.4colorprint.com%2Fshould-i-market-my-restaurant-on-groupon&amp;redirect_url=APefjpG1DjiMHbbgwo2kFAA7DrAoNlDEoC_ZwcRdNqT5oxmfgHqwqV6LTdslxRC5xXutyTmvhqlIVfQGODqGnCk8KnLPKWesP6S9G_FUgpDMvym3Bbk3_hGssupFU9awcN3Ar6CopPrw-HeJoVU4SDB0PUMbuNDKHXCrQn2irgWbm8Dmo7p_3DH2SDjHE9uImIkWdxxFjV_kDIEsMeqyKEp7Wnxpmxv19YthaO5FY-wTcTql5gn0dFcQPLv4Bbb4y3B5IKf6mZS7tW461KjsRVn-bgTUxRL0yTgR9PELkcFBQrTyXnEPz29_6JiCL9AbzRWLDyWd5rAf&amp;click=c249c9da-0167-4fa8-b7c6-045b8615cb16&amp;hsutk=6efa47f5ebb147e883e844a3301b8c7a&amp;signature=AAH58kHF4W86lIIwqZ7jcfRD1q1MNN8tKw&amp;utm_referrer=https%3A%2F%2Fblog.4colorprint.com%2Fpage%2F13&amp;pageId=4946555677&amp;__hstc=8819754.6efa47f5ebb147e883e844a3301b8c7a.1578371842266.1578396393096.1578458494922.6&amp;__hssc=8819754.32.1578458494922&amp;__hsfp=2299111051&amp;contentType=blog-post\" cta_dest_link=\"https:\/\/offers.4colorprint.com\/lp\/restaurant-industry-request-sample\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2020\/01\/b968b90b-cdcb-401b-8791-dddc20338f98.jpg\" alt=\"Request a Premium Restaurant Sample Pack\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven\u2019t heard of Groupon, it is an online subscription service that provides&nbsp;coupons for exclusive deals, usually to restaurants, in the area. These are only available&nbsp;once a certain number of customers have purchased the deal. Because the discount rates are often half price or even lower, it is easy to wonder if these deals &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/silkcards.com\/blog\/learn\/should-i-market-my-restaurant-on-groupon\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Should I Market My Restaurant on Groupon?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":1035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Should I Market My Restaurant on Groupon?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkcards.com\/blog\/learn\/should-i-market-my-restaurant-on-groupon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should I Market My Restaurant on Groupon?\" \/>\n<meta property=\"og:description\" content=\"If you haven\u2019t heard of Groupon, it is an online subscription service that provides&nbsp;coupons for exclusive deals, usually to restaurants, in the area. 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